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Live video shopping: a step by step guide to getting it on your website

In this step-by-step guide we will take you through the process of bringing live video shopping over to your eCommerce platform.

With more and more retailers looking towards live video shopping to take their eCommerce platforms to the next level, how can you introduce it to your website and what do you need to do?

Choosing your live video shopping platform

There are now a range of platforms that can deliver live video shopping to your website. These offer a wide array of different features that shape the way your virtual shopping experience will feel and function, so its important to research this to decide which one is best for you. There are several things that are important to consider:

How do you want to bring customers into a live video call?

Your one-to-one video call feature can either be set up to work through direct video calls that links customers straight through to a live call with a sales representative, or through an appointment system where customers book calls with you in advance. Decide how this would work best for your company, and we can do the rest!

  • Using Confer With’s overlay widget, visitors to your website are able to chat directly to a colleague with the option to initiate a direct video call with just a click of a button
  • Alternatively, we partner with appointment booking services Calendly, Quidini and Appointedd to facilitate customers to book a one-to-one video appointment.

What experience do you want to provide to your customers?

Once customers are on a video call with your colleagues, it is important to consider what kind of experience you want to deliver during the call. Confer With offers a range of features to enhance the effectiveness of your live video shopping service, such as:

  • A live product display that enables your customer to view products in real time whilst on a video call and allows sales representatives and customers to move through different aspects of the display together.
  • A simple to use interface for sales representatives enabling them to easily search and display products, place add-ons onto customer orders, demonstrate alternatives and modify product specifications in line with customer requirements.
live video shopping call on mobile

How do you ensure that your video calls convert customers?

With retailers now looking for ways to bring the conversion rates of in-store shopping over to the world of eCommerce, ensuring that live video calls convert is a clear priority.

Unlike other live video shopping platforms, Confer With offers a shared shopping basket feature. This turns the live video shopping experience into a collaborative one, where the customer and sales rep work together towards a purchase.

Your colleagues will not only be able to display and showcase products, but add them directly into a shared shopping basket during the call. This transforms live video shopping from simply a way to communicate with your customers, into an immersive shopping experience from product research all the way up to purchase.

By enabling your colleagues to work with customers throughout the process, you are able to keep them engaged and ensure that customers researching your products results in them purchasing your products.

Read our guide on how live video shopping can improve conversion rates.

Integrating one-to-one video shopping into your website

You don’t need to be a massive retailer with a vast technical department to get virtual shopping up and running on your website. No matter the size of your eCommerce platform, implementing Confer With’s live video shopping system is kept simple and pain free.

Confer With offers a headless commerce platform, which enables you to integrate our system into your website without any need for significant investment or technical support on your end.

Find out more about how headless commerce works.

Couple using live video shopping

How does this work?

Confer With is a configure not code platform, and we strive to make implementing our software as simple as possible. Once we have configured the platform to suit your requirements, you can introduce it with the addition of a single line of Java Script into your website using google tab manager.

No need for any complex re-organisation of your website, or daunting technical requirements. We can do the work to get it set up, and once it is you can add it to your website and get going delivering an immersive shopping experience.

And don’t worry, modifying the platform for your website is just as straightforward! We offer a user-friendly dashboard that gives you complete control over how our system appears and functions on your site.

Deciding how the virtual shopping platform will appear on your website

Different retailers will have differing requirements for what they want from their virtual shopping feature, and how it will work on their website. We understand this, and when implementing our platform onto your website we can set it up to ensure that it functions in the way that best suits you.

Things that are important to consider are:

  • Widgets are a key component of how your virtual shopping platform will work. They are how your customers will initiate the one-to-one shopping experience, and engage with your virtual shopping platform. Where and how do you want your widgets to appear? They can be placed all throughout your website, or set to appear when customers view products/ reach checkout.
Live video shopping sales representative

Getting your colleagues ready to deliver a live video shopping experience

Before going live with one-to-one video shopping, we can provide complete training for your sales staff on how to use the Confer With platform. This will ensure that your team are fully prepared and ready to start delivering a high standard of service to your customers in a digital setting.

But what if your company doesn’t have a team ready to provide the virtual shopping sales experience?

That isn’t a problem! At Confer With we have our own team of sales representatives who can answer calls and work with customers on your behalf, so you aren’t required to hire a whole new team of staff.

Whatever the size of your company, we can ensure that virtual shopping works for you!

If you want to bring one-to-one video shopping over to your business, hopefully this guide can show you how easy and simple the process can be! If you want to find out more, you can book a live demo with Confer With.

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