WHY RETAIL IS RELEVANT NOW AND INTO THE FUTURE
Social distancing has accelerated the decline in footfall on the high street and malls the world over. All of a sudden, we have had an opportunity to peer into the future of retail, but have everything else stay the same.
Consumers stopped visiting retail stores and moved online. Online sales went up, but people didn’t purchase at the same rate.
Why? It turns out that a website is a self service tool, unresponsive to the needs of customers. In contrast, retail provides shoppers with
Face to face interaction
so they can communicate needs
Immersion
the ability to touch and feel products to see if they meet their needs
Convenience
get help finalizing purchases in a seamless, helpful environment