The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]
17 Mar, 2021
Should your e-commerce business compete with other companies with price or focus on sustainability by competing by value? This article speaks about the disadvantages of competing on price and why brands should switch to value instead.
12 Mar, 2021
eCommerce personalisation is at the forefront of any online strategy. And with many platforms that sit on mountains of data, it is advised to tailor experiences to your segmented audiences. However, if you are an eCommerce platform looking to offer hyper-personalisation and a truly unique approach then live video shopping is your answer.
8 Mar, 2021
The digital revolution in retail has resulted in customers expectations of online retailers delivering exceptional customer service and personalisation. With the accumulation of the digital push and the limitations of the pandemic, video shopping has become a new sales channel for retail and is predicted to stay – even after COVID-19. This article will explain the […]