Clienteling vs Customer Service: Why Personalisation is Key to Retail Success
In today’s competitive retail landscape, providing excellent customer service is crucial to success. However, there is a newer approach gaining momentum that takes customer service to the next level – clienteling. While often used interchangeably with customer service, it is important to note that clienteling is not the same thing. This article will cover […]
4 Ways to Get More from Less Marketing Budget Through Customer Experience
Let’s face it, marketing can be a major expense for brands and retailers. But what if there was a way to get more out of your marketing budget without breaking the bank? One strategy that’s becoming increasingly popular is to focus on creating memorable experiences for your customers. By putting the customer experience at the […]
Live 1-2-1 Video Shopping Template that Boosts Sales
Live 1-2-1 video shopping merges the convenience of online shopping with the personalisation of in-store retail, resulting in a unique and innovative shopping experience. During a live video call, the customer can interact with the brand ambassador one-on-one, receiving expert advice, recommendations, as well as making purchasing decisions in real-time. By replicating the in-store experience, […]
Grow your Direct-to-Consumer E-commerce Brand 2023
So, you’ve started a direct-to-consumer challenger brand, but you want to take it one step further? In the world of digital innovation, who wouldn’t? However, with the amount of growth in existing e-commerce giants and other brands and retailers, it can often be easy to get lost in the wave of competition – not an […]
Best BigCommerce Apps 2023
As an e-commerce brand owner, chances are you are looking to optimise your online site to improve customer experience, increase business growth, and ultimately drive sales. Fortunately, with the help of the best BigCommerce apps in 2023, this process can be made much easier. These apps offer a range of features, including live video shopping, […]
Overcoming the Customer Pain Points in E-commerce Product Selection with Live Video Shopping
E-commerce brands and retailers are always on the lookout to improve their customer experience and stand out in a busy online marketplace. One area which many may struggle with, or perhaps not have even thought of, is product selection. This may include the customer having difficulty visualising the product beyond static images and product descriptions, […]
How to Grow your Beauty Brand in 2023
The beauty industry is a dynamic and rapidly expanding market, presenting significant opportunities for businesses to expand their reach and revenue. With the rise of e-commerce and shifts in consumer behaviour, beauty brands have more avenues than ever to reach and engage with potential customers. By implementing these strategies, your brand can take advantage of […]
Livestream Shopping Script Template that Boosts Sales
Livestream shopping merges the ease of online shopping with the entertainment and interaction of a live broadcast, resulting in an exceptional shopping experience. During a livestream shopping session, viewers can watch as the host present various products, ask questions and even make purchases directly from the livestream. This engaging experience has proven to be remarkable […]
Best Shopify Apps 2023 to Boost your Online E-commerce Sales
As an e-commerce business owner, it’s crucial to increase conversion rates, attract new customers, and grow your business. Fortunately, there are numerous Shopify apps available to assist with these objectives. In this article, we’ll showcase a curated selection of the best Shopify apps 2023 designed to optimise your store and enhance your customers’ shopping experience. These […]
How Live Video Shopping is Improving Employee Satisfaction and Retention in Retail
Retail is an industry known for high turnover rates, with sales staff turnover averaging over 60%. The challenges of employee satisfaction and retention in retail are well documented, with limited opportunities for growth and advancement and lack of work-life balance often cited as key factors. However, live video shopping is emerging as a game changer, […]
