In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”. Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]
1 Oct, 2021
At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]
30 Sep, 2021
Brands are now using video sales solutions to capture customer demand across digital touchpoints. In this 5 point guide, we share how you can make the most of your sales solution.
23 Aug, 2021
From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.