The luxury industry has undergone significant changes in its customer interactions in recent years in response to the growth of digital communication. To engage with consumers more effectively, brands have had to adapt and discover new ways of communicating, which is the real of conversational commerce. Conversational commerce enables luxury brands to connect with customers […]
Livestream shopping merges the ease of online shopping with the entertainment and interaction of a live broadcast, resulting in an exceptional shopping experience. During a livestream shopping session, viewers can watch as the host present various products, ask questions and even make purchases directly from the livestream. This engaging experience has proven to be remarkable […]
Two buzzwords that have recently surfaced in the world on online shopping and e-commerce are ‘webrooming’ and ‘showrooming’. Although relatively new terms, their use in customers making well-informed purchasing decision is significant; both practices are innovative ways used by retailers to enhance customer experience both online and offline. Webrooming refers to the act of researching products […]
As an e-commerce business owner, it’s crucial to increase conversion rates, attract new customers, and grow your business. Fortunately, there are numerous Shopify apps available to assist with these objectives. In this article, we’ll showcase a curated selection of the best Shopify apps 2023 designed to optimise your store and enhance your customers’ shopping experience. These […]
Retail is an industry known for high turnover rates, with sales staff turnover averaging over 60%. The challenges of employee satisfaction and retention in retail are well documented, with limited opportunities for growth and advancement and lack of work-life balance often cited as key factors. However, live video shopping is emerging as a game changer, […]
What Can We Learn from Meta Shutting Down Their Livestream Shopping Services on Facebook and Instagram?
As of August 2022, and March 2023, Meta will no longer continue with their livestreaming services on Facebook and Instagram, respectively. These announcements come as part of Meta’s decision to focus on Reels on the social media platforms, which are short-form video content online users are consumed with on TikTok, as well as pumping their […]
Net Promoter Score (NPS) is a crucial metric for businesses to measure customer satisfaction and loyalty. In today’s fast-paced world, customers expect seamless and personalised shopping experiences, and retailers are facing the challenge of keeping up with these demands. Live video shopping is a new way for retailers to provide customers with an immersive and […]
In the luxurious jewellery and watch sector, providing a personalised and unique experience for customers is paramount in fostering brand loyalty and driving sales; the biggest innovators are using video experiences. By creating a refined video shopping experience for each customer, jewellery and watch brands can showcase their timeless products and services in a way […]
In the contemporary home and garden sector, providing a personalised and unique experience for customers is paramount in fostering brand loyalty and driving sales; the biggest innovators are using video experiences. By creating a versatile and convenient video shopping experience for each customer, home and garden brands can showcase their stylish products and services in […]
Shop Face-to-Face: The Advantages of Live Video Shopping Over Live Chat in the Consumer Electronics Industry
The way consumers shop is constantly evolving, and the consumer electronics industry is no exception. With the rise of technology, shopping online has become the norm for many customers, but the human touch still plays an important role in the purchasing decision. As the demand for personal and convenient shopping experiences continues to grow, live video […]
Conversational commerce is the ability for retailers to interact with their customers via online conversational channels. This enables customers to communicate with brands or retailers via live video shopping, live chat, and social media channels. Conversational commerce is significant in e-commerce because it opens the dialogue between customer and retailer, resulting in more established relationships. […]
Learn the reasons behind basket abandonment being higher in e-commerce than physical retail, and how video commerce helps this issue.