The acceleration of eCommerce and live video shopping continues to gain momentum. In 2021, some of the biggest eCommerce investments were in video shopping. Collectively, a staggering $380 million has been invested with tech players including Instagram, TikTok, Facebook, Snapchat, Pinterest, YouTube and Amazon all experimenting with video commerce. And we are confident it shows no signs of slowing down. Perhaps you are already using […]
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3 important reasons why eCommerce needs human interaction
In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”. Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]
Online Shopping vs Brick-and-Mortar: what wins and what doesn’t
At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]
Powering Online Retail Customer Experiences: Confer With x Appointedd
Confer With x Appointedd are celebrating the start of a cutting-edge partnership. The joint solution will power virtual customer experiences that drives higher basket values, conversions and personalised experiences.
