Customer Engagement at Scale: The Power of Live Video Commerce for Multibrand Retailers

Live video commerce for multibrand retailers platform

Selling through multibrand retail platforms like Amazon or John Lewis offers unrivalled reach – but often at the cost of customer engagement and brand storytelling. Live video commerce for multibrand retailers is changing that. Could livestream shopping offer a way to reconnect, rebuild trust, and retain brand identity? On these sites, a product listing seldom […]

The Top 10 Video Commerce Predictions For 2024 And 2025

The Top 10 Video Commerce Predictions For 2024 And 2025

What is the outlook for Video Commerce in 2024 and 2025? We decided to do an outlook for 2 years, as we feel that Video commerce is at an inflection point. Video commerce is firmly on the agenda for many retailers and eCommerce operators alike. We have seen success and growth in the last 3 […]

3 Major Trends in Personal Shopping to Watch Out For

Personal Shopping Strategy Major Trends

Personal shopping is evolving rapidly, driven by technological innovation and changing consumer behaviours (read “what is digital personal shopping”). As eCommerce adapts to this dynamic retail landscape, several trends are emerging that are set to redefine the personal shopping experience. From the convenience of live shopping to the integration of AI and sustainability concerns, these […]

Leveraging Live Chat for Enhanced eCommerce and Social Engagement: A Comprehensive Guide

Leveraging Live Chat for Enhanced eCommerce and Social Engagement

Digital connectivity reigns supreme, eCommerce and social engagement strategies have evolved to meet the rising demands of a tech-savvy consumer base. Central to this evolution is the integration of live chat, a dynamic tool that has revolutionized customer interaction online. Live chat offers an immediate, personalized communication channel, allowing businesses to engage with customers in […]

Reigniting Growth in a Flat eCommerce Economy 

Reigniting Growth in a Flat eCommerce Economy 

The eCommerce landscape has been facing its share of challenges, especially in the years 2022 and 2023. It’s time for strategic innovation in eCommerce, aimed at overcoming flat growth and paving the way for a more robust future.