4 Ways to Get More from Less Marketing Budget Through Customer Experience
Let’s face it, marketing can be a major expense for brands and retailers. But what if there was a way to get more out of your marketing budget without breaking the bank? One strategy that’s becoming increasingly popular is to focus on creating memorable experiences for your customers. By putting the customer experience at the […]
Introducing: Confer With Live – Our New and Improved Platform
As the demands of D2C consumer brands continue to evolve, so too must the tools and solutions brands and retailers use to meet those demands. That’s why we are excited to announce the launch of Confer With’s new and improved platform, Confer With Live, which has been meticulously crafted to address the needs of direct-to-consumer […]
A Comprehensive Review of Retail Conversion Rates
In e-commerce, the ultimate goal for brands and retailers is to convert website visitors into paying customers. This process is measured by the conversion rate, which is a critical metric for driving revenue growth. This is the percentage of website visitors who complete a desired action such as making a purchase, and so a deep […]
Best BigCommerce Apps 2023
As an e-commerce brand owner, chances are you are looking to optimise your online site to improve customer experience, increase business growth, and ultimately drive sales. Fortunately, with the help of the best BigCommerce apps in 2023, this process can be made much easier. These apps offer a range of features, including live video shopping, […]
What Can the Retail Industry Learn from Apple Launching Live One-to-One Video Shopping?
As of March 2023, Apple announced the launch of ‘Shop with a Specialist over Video’, a new live one-to-one video shopping experience on their website for customers in the United States. Through a safe and secure one-way video shopping session, ‘Shop with a Specialist over Video’ connects customers looking to purchase an iPhone with an […]
Overcoming the Customer Pain Points in E-commerce Product Selection with Live Video Shopping
E-commerce brands and retailers are always on the lookout to improve their customer experience and stand out in a busy online marketplace. One area which many may struggle with, or perhaps not have even thought of, is product selection. This may include the customer having difficulty visualising the product beyond static images and product descriptions, […]
How to Grow your Beauty Brand in 2023
The beauty industry is a dynamic and rapidly expanding market, presenting significant opportunities for businesses to expand their reach and revenue. With the rise of e-commerce and shifts in consumer behaviour, beauty brands have more avenues than ever to reach and engage with potential customers. By implementing these strategies, your brand can take advantage of […]
What to Consider when Implementing Live One-to-One Video Shopping Onto Your E-commerce Site to Overcome Customer Pain Points
As e-commerce continues to grow, brands and retailers are seeking new and innovative approaches to provide a personalised shopping experience that sets them apart from competitors. Live one-to-one video shopping enables brands and retailers to connect with customers in real-time and offer tailored assistance to target their pain points. This technology has the potential to […]
Conversational Commerce in the Luxury Industry
The luxury industry has undergone significant changes in its customer interactions in recent years in response to the growth of digital communication. To engage with consumers more effectively, brands have had to adapt and discover new ways of communicating, which is the real of conversational commerce. Conversational commerce enables luxury brands to connect with customers […]
Livestream Shopping Script Template that Boosts Sales
Livestream shopping merges the ease of online shopping with the entertainment and interaction of a live broadcast, resulting in an exceptional shopping experience. During a livestream shopping session, viewers can watch as the host present various products, ask questions and even make purchases directly from the livestream. This engaging experience has proven to be remarkable […]
