A Guide to Improving E-commerce Conversion Rates
It’s no secret that eCommerce conversion rates sit low. But we are here to change that. The first step is to identify those underlying factors of why your conversion rates are falling flat, and what we can do to improve those rates for the long-term. Here, we explore some examples of how you can improve […]
Planning for the aftermath of Black Friday? Video Commerce will help
We all know demand collapses after Black Friday and recovers slowly. Video Commerce using live shopping provides a way to recover demand fast.
How video shopping improves conversion
How does live video shopping improve conversion? The good news is that the best of Retail eCommerce combine to supercharge conversion. This article breaks down the elements of a successful conversion in face to face video commerce.
Video shopping strategy possibilities with Confer With
Now that video in eCommerce is possible at scale, what are the strategic possibilities in the pursuit of greater conversion and revenue? This article discusses some early lessons we can take from live stream video shopping – and the implications for eCommerce and Retail Strategy.
What is a Micro conversion?… and how video supports it
Micro conversions unlock how to improve overall conversion. Discusses the presence of video as well as live video and how it impacts micro conversion.
Why conversion rate optimisation is important and how to do it in eCommerce?
Overview of conversion rate optimisation on an e-commerce website. How to get started and how live-streaming changes the game in conversion
Defining conversion in eCommerce
What is a conversion rate? A Conversion rate is the number of conversions divided by the number of visitors to a website. Generally expressed as a percentage. For example, you might say I have a website conversion rate of 5% – which means of every 100 visitors you have to your website, 5 convert.
