Confer With’s Journey to Retail Technology Innovation Excellence
Confer With was named overall winner at the Retail Technology Innovation Hub Awards 2023. Along side that plaudit, our valued client, L’Occitane Middle East and ourselves were named ‘Most Innovative Retailer (Rest of World)’. We feel this is an affirmation of commitment to revolutionise retail technology.
Retail is undergoing a change – the ways consumers interact with technology, the way store staff interact with technology and the stores themselves are all changing fundamentally. It seems 1:1 Live shopping is a key component in that change. In this blog post, we’ll explore the key features of Confer With that contributed to these awards and how they’re reshaping the retail landscape.
The Convergence of In-Store and Online Shopping
Confer With’s platform is designed to bridge the gap between the tactile, personal experience of in-store shopping and the convenience of online commerce. Our live video shopping tool allows customers to interact in real-time with knowledgeable brand ambassadors, bringing the in-store experience to the digital realm. Store associated don’t have to be in store, but the experience replicates as close as reasonably possible the experience inside a store. This has been crucial in enhancing customer engagement and satisfaction, leading to our recognition in the industry.
A perfect example of this has been the way OWAY have recreated the feel of a store, but there is no need for the store associate to be in the store.
Dunelm and L’Occitane route customers to stores, and also to remote teams to give consultations.
The important element here is we are addressing a segment of customers who want to talk with someone and need to learn about a product before they decide to sell. We are also addressing a segment of store associates, who no longer need to be in the store to help customers.
Personalisation at Its Best
The heart of Confer With’s success lies in its ability to offer personalised, 1:2:1 shopping experiences, linked to the eCommerce experience. Customers interact with shoppable products inside the call. Every product available on the eCommerce platform. Our platform enables brand ambassadors to tailor recommendations based on real-time customer interactions, making each shopping experience unique and deeply personal. It’s the ultimate personal shopping. This level of personalisation has set a new standard for customer-centric retail, distinguishing us as leaders in innovation.
Overcoming Language and Cultural Barriers
Our dedication to inclusivity and global reach was highlighted in our collaboration with L’Occitane Middle East. We developed the first Arabic-language live video shopping platform, considering linguistic nuances and cultural preferences. This development not only demonstrated our technological prowess but also our sensitivity to diverse consumer needs.
The Future of Retail Tech: Confer With’s Innovative Approach
Our success at the Retail Technology Innovation Hub Awards is just the beginning. Confer With is continuously evolving, striving to introduce more features that align with emerging trends and customer expectations. We believe the future of retail lies in technology that unites convenience with human-centric experiences, and we are at the forefront of this revolution.
Conclusion
Our journey thus far has been exhilarating, and these Confer With Retail Technology Innovation awards are milestones that motivate us to keep innovating. As we celebrate, we also look forward to bringing more ground-breaking solutions to the retail industry. Stay tuned for what’s next from Confer With – where innovation meets retail.
