Should your e-commerce business compete with other companies with price or focus on sustainability by competing by value? This article speaks about the disadvantages of competing on price and why brands should switch to value instead.
The digital revolution in retail has resulted in customers expectations of online retailers delivering exceptional customer service and personalisation. With the accumulation of the digital push and the limitations of the pandemic, video shopping has become a new sales channel for retail and is predicted to stay – even after COVID-19. This article will explain the […]
What are the main components that come together to make video commerce such an effective tool today?
What do you need to consider when looking for a video shopping provider. We go through all the main components of what a great provider looks like, examine the trends driving the growth in video shopping and the emerging operating models.