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Livestream eCommerce

Competing on Price or Value – How to Win on Value

Should your e-commerce business compete with other companies with price or focus on sustainability by competing by value? This article speaks about the disadvantages of competing on price and why brands should switch to value instead. 

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Livestream Retail

Why Video Shopping is a New Sales Channel For Retail

The digital revolution in retail has resulted in customers expectations of online retailers delivering exceptional customer service and personalisation. With the accumulation of the digital push and the limitations of the pandemic, video shopping has become a new sales channel for retail and is predicted to stay – even after COVID-19. This article will explain the […]

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

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22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.

Categories
Livestream eCommerce omnichannel

How does video commerce work?

What are the main components that come together to make video commerce such an effective tool today?

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Livestream eCommerce Livestream Retail omnichannel

Things to look out for when choosing a video shopping provider

What do you need to consider when looking for a video shopping provider. We go through all the main components of what a great provider looks like, examine the trends driving the growth in video shopping and the emerging operating models.

Related Articles

image alt

23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

image alt

12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

image alt

22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.