The management of e-commerce return rates is a critical aspect of ensuring business profitability and customer satisfaction. In the digital era, technology plays a pivotal role in addressing return rates, offering opportunities to streamline processes and enhance the overall customer experience. But how is technology reshaping e-commerce return rate management, and what role does live […]
Return rates are a key metric for online brands and retailers, and managing them effectively is crucial to maintaining customer satisfaction and profitability. A return occurs when a customer sends back a product that they have purchased from an online retailer, and can happen for a variety of reasons, from defective or damaged products to […]
In e-commerce, the ultimate goal for brands and retailers is to convert website visitors into paying customers. This process is measured by the conversion rate, which is a critical metric for driving revenue growth. This is the percentage of website visitors who complete a desired action such as making a purchase, and so a deep […]
As an e-commerce brand owner, chances are you are looking to optimise your online site to improve customer experience, increase business growth, and ultimately drive sales. Fortunately, with the help of the best BigCommerce apps in 2023, this process can be made much easier. These apps offer a range of features, including live video shopping, […]
What to Consider when Implementing Live One-to-One Video Shopping Onto Your E-commerce Site to Overcome Customer Pain Points
As e-commerce continues to grow, brands and retailers are seeking new and innovative approaches to provide a personalised shopping experience that sets them apart from competitors. Live one-to-one video shopping enables brands and retailers to connect with customers in real-time and offer tailored assistance to target their pain points. This technology has the potential to […]
Two buzzwords that have recently surfaced in the world on online shopping and e-commerce are ‘webrooming’ and ‘showrooming’. Although relatively new terms, their use in customers making well-informed purchasing decision is significant; both practices are innovative ways used by retailers to enhance customer experience both online and offline. Webrooming refers to the act of researching products […]
As an e-commerce business owner, it’s crucial to increase conversion rates, attract new customers, and grow your business. Fortunately, there are numerous Shopify apps available to assist with these objectives. In this article, we’ll showcase a curated selection of the best Shopify apps 2023 designed to optimise your store and enhance your customers’ shopping experience. These […]
What Can We Learn from Meta Shutting Down Their Livestream Shopping Services on Facebook and Instagram?
As of August 2022, and March 2023, Meta will no longer continue with their livestreaming services on Facebook and Instagram, respectively. These announcements come as part of Meta’s decision to focus on Reels on the social media platforms, which are short-form video content online users are consumed with on TikTok, as well as pumping their […]
Net Promoter Score (NPS) is a crucial metric for businesses to measure customer satisfaction and loyalty. In today’s fast-paced world, customers expect seamless and personalised shopping experiences, and retailers are facing the challenge of keeping up with these demands. Live video shopping is a new way for retailers to provide customers with an immersive and […]
Shop Face-to-Face: The Advantages of Live Video Shopping Over Live Chat in the Consumer Electronics Industry
The way consumers shop is constantly evolving, and the consumer electronics industry is no exception. With the rise of technology, shopping online has become the norm for many customers, but the human touch still plays an important role in the purchasing decision. As the demand for personal and convenient shopping experiences continues to grow, live video […]
Find out how you can recession-proof your eCommerce business with our top three tactics in preparation for 2023.
Question: When do you think your retail store’s busiest hours are? Answer: It’s not in the morning just before work, it’s not even when most people are taking their lunch break. It’s actually when the average 9-5 ‘workday’ is over, and people are relaxing at home, scrolling on their phones with their feet up after […]