As an e-commerce business owner, it’s crucial to increase conversion rates, attract new customers, and grow your business. Fortunately, there are numerous Shopify apps available to assist with these objectives. In this article, we’ll showcase a curated selection of the best Shopify apps 2023 designed to optimise your store and enhance your customers’ shopping experience. These apps include sophisticated email marketing tools, social proof, and live video applications, as well as other optimisation tools to help you achieve your goals.
Whether you’re an established business or just getting started, these apps are vital for any e-commerce entrepreneur looking to optimise their store and drive growth.
Confer With
Confer With is a one-to-one live video shopping platform that allows e-commerce businesses to engage with customers in real-time through video consultations. The platform provides businesses with the tools they need to create a seamless, personalised shopping experience that can lead to increased customer satisfaction, loyalty, and sales. Confer With’s platform sees conversion rates of 20% and above, as well as up to 49% increase in average order value.
Benefits
There are many benefits to implementing Confer With’s live video shopping. Firstly, the platform allows businesses to create a personalised shopping experience that can help increase customer satisfaction and loyalty. It also provides businesses with the opportunity to upsell and cross-sell products in real-time, leading to increased sales for the retailers. Additionally, Confer With’s advanced analytic and reporting features allows business to track the performance of their video consultations and make data-driven decisions.
Key Features
-
Live One-to-One Video Consultations: Engage with customers in real-time through video consultations, creating a personalised shopping experience.
-
Personalisation: Confer With provides businesses with the tools they need to personalise the shopping experience, including the ability to share product information, demonstrate product features, and answer customer questions.
-
Upsell and Cross-Sell Opportunities: Upsell and cross-sell products in real-time using Confer With’s immersive technology, leading to increased sales.
-
Integration with E-commerce Platforms: The platform integrates with a variety of e-commerce platforms, including Shopify and Magento, making it easy for businesses to set up and manage their video consultations.
-
Advanced Reporting and Analytics: Provides advanced reporting and analytics features, allowing businesses to track the performance of their video consultations and make data-driven decisions.
-
Customisable Branding and Messaging: Allows businesses to customise the branding and messaging of their video consultations to align with their brand identity.
Find out more about Confer With’s platform works.
Klaviyo
Klaviyo is an email marketing app that helps businesses create targeted email campaigns to boost sales. It includes features such as personalised product recommendations, abandoned cart recovery, and automated email flows that can help businesses engage with customers and drive more sales.
Benefits
Klaviyo allows businesses to create highly targeted campaigns that are tailored to specific segments of their audience, resulting in higher engagement rates and ultimately higher conversions. They also provide powerful automation tools that help businesses save time and streamline their marketing efforts, allowing them to focus on other aspects of their business. To build a cohesive marketing strategy, Klaviyo also integrates with a variety of other marketing tools and platforms.
Key Features
-
Email Campaigns: A powerful drag-and-drop email editor that allows businesses to create professional-looking emails in minutes, as well as offering a variety of email templates to help businesses get started quickly.
-
Automation: Klaviyo’s automation tools allow businesses to set up complex campaigns that trigger specific actions based on user behaviour, such as abandoned cart reminders, welcome series, and post-purchase follow-ups.
-
Segmentation: Provides advanced segmentation tools that allow businesses to create highly targeted campaigns based on a variety of criteria, such as purchase history, engagement level, and demographics.
JustUno
JustUno is a conversion rate optimisation app that helps businesses create pop-ups, banners, and other on-site promotions to encourage visitors to make a purchase. It includes features such as exit-intent pop-ups, targeted promotions, and A/B testing.
Benefits
JustUno allows businesses to create highly targeted and personalised pop-ups and overlays that are tailored to specific segments of their audience, resulting in higher engagement rates and ultimately higher conversions. Additionally, JustUno provides powerful A/B testing tools that help businesses optimise their website and marketing campaigns for maximum performance.
Key Features
-
Pop-ups and Overlays: A variety of customisable pop-ups and overlays that allow businesses to capture leads, promote sales, and offer special discounts to their website visitors.
-
A/B Testing: JustUno’s A/B testing tools allow businesses to test different versions of their website and marketing campaigns to determine which performs best.
-
Behavioural Tracking: Track user behaviour on websites, as well as create targeted campaigns based on user actions such as exit intent, time on site, or page views.
-
Segmentation: Advanced segmentation tools that allow businesses to create highly targeted campaigns based on a variety of criteria, such as purchase history, engagement level, and demographics.
Loox
Loox is a product review app that helps businesses tocollect and display customer reviews on their product pages. This can help build customer trust and increase sales. Loox includes features such as photo reviews, social proof notifications, and customisable review widgets.
Benefits
Loox allows businesses to easily collect and showcase customer reviews on their website, helping to build social proof and increase trust with potential customers. They also provide powerful automation tools that help businesses save time and streamline their review collection process.
Key Features
-
Review Collection: An automated review collection process, including customisable emails that are sent to customers after they make a purchase.
-
Photo Reviews: Businesses collect and display photo reviews from customers, helping to build even more social proof and credibility.
-
Moderation: Moderation tools that allow businesses to approve or reject reviews before they are displayed on their website.
-
Social Sharing: Customers share their reviews on social media, helping to increase brand awareness and drive traffic back to the website.
Privy
Privy is another conversion optimisation app that helps businesses to create email pop-ups, spin-to-win wheels, and other on-site promotions to encourage visitors to make a purchase. It includes features such as exit-intent pop-ups, targeted promotions, and A/B testing.
Benefits
Privy allows businesses to create highly targeted and personalised pop-ups, flyouts, and banners that are tailored to specific segments of their audience, resulting in higher engagement rates and ultimately higher conversions. Privy also provides powerful A/B testing tools that help businesses optimise their website and marketing campaigns for maximum performance.
Key Features
-
Pop-ups, Flyouts, and Banners: A variety of customisable pop-ups, flyouts, and banners that allow businesses to capture leads, promote sales, and offer special discounts to their website visitors.
-
A/B Testing: Privy’s A/B testing tools allow businesses to test different versions of their website and marketing campaigns to determine which performs best.
-
Behavioural Tracking: Tracks user behaviour on websites and allows businesses to create targeted campaigns based on user actions such as exit intent, time on site, or page views.
-
Segmentation: Advanced segmentation tools that allow businesses to create highly targeted campaigns based on a variety of criteria, such as purchase history, engagement level, and demographics.
Plug in SEO
Plug in SEO is a comprehensive SEO app that helps businesses optimise their websites for search engines. It includes features such as SEO checklists, meta tags, and schema markup, making it easy to improve website visibility and drive more traffic.
Benefits
Plug in SEO helps businesses identify and fix common SEO issues such as broken links, missing meta tags, and slow page load times, which can improve their search engine rankings and overall website performance. They also provide detailed insights and recommendations for improving website content and structure, allowing businesses to make data-driven decisions about their SEO strategy. Plug in SEO is also user-friendly and easy to use, making it accessible for businesses of all sizes and experience levels.
Key Features
-
SEO Audit: Comprehensive SEO audit of a website, identifying and highlighting issues such as broken links, missing meta tags, and other common SEO issues.
-
Keyword Analysis: Keyword analysis tools that allow businesses to identify the keywords and phrases that are most relevant to their business and target audience.
-
Content Analysis: Analyses website content to provide recommendations for improving content structure, headings, and other on-page elements that impact SEO.
-
Performance Analysis: Analyses website performance metrics such as page load times and mobile friendliness, providing recommendations for improving website performance.
-
User-friendly interface: The app is user-friendly and easy to use, making it accessible for businesses of all sizes and experience levels.
PageFly
PageFly is a landing page builder app that helps businesses create custom landing pages for their website. It includes features such as drag-and-drop design, pre-designed templates, and conversion tracking, making it easy to improve website conversion rate and drive more sales.
Benefits
PageFly allows businesses to create custom pages for their online store without needing extensive coding knowledge or technical skills. They also provide a range of pre-built templates and elements to make the design process faster and easier. Alongside this, PageFly offers advanced features such as custom code editing, responsive design, and third-party app integration, making it a versatile and powerful tool for designing custom pages.
Key Features
-
Drag-and-drop Page Builder: Allows businesses to create custom pages for their Shopify store without needing extensive coding knowledge or technical skills.
-
Pre-built Templates and Elements: Make the design process faster and easier.
-
Custom Code Editing: For more advanced users who want to make more extensive modifications to their pages.
-
Responsive Design: Designed to be responsive, ensuring that they look great and function properly on all devices.
-
SEO Optimisation: SEO optimisation features to ensure that custom pages are optimised for search engines, improving their search engine rankings and visibility.
Google Shopping
Google Shopping is a product feed app that helps businesses advertise their products on Google. It includes features such as product feeds, automated bidding, and ad targeting, making it easy to reach new customers and drive more sales.
Benefits
Google Shopping allows businesses to reach a wider audience and increase their online visibility. They also provide a highly targeted advertising platform, ensuring that ads are shown to users who are actively searching for the products being advertised. In turn, this provides businesses with a cost-effective advertising solution, as they only pay when someone clicks on their ad.
Key Features
-
Product Listings: Display products to users who are actively searching for them. Product listings include an image of the product, its price, and a link to purchase.
-
Targeted Advertising: Google Shopping provides highly targeted advertising, ensuring that ads are shown to users who are actively searching for the products being advertised.
-
Cost-effective Advertising: Businesses only pay when someone clicks on their ad, making it a cost-effective advertising solution.
-
Advanced Reporting: Advanced reporting features, allowing businesses to track the performance of their ads and make data-driven decisions about their advertising strategy.
-
Google Merchant Centre: Integrates with Google Merchant Centre, which allows businesses to manage their product data and ensure that their product listings are up-to-date and accurate.
-
Custom Campaigns: Create custom advertising campaigns, allowing businesses to tailor their advertising strategy to their specific business goals and target audience.
ReferralCandy
ReferralCandy is a referral marketing app that helps businesses incentivise their customers to refer their friends and family to their store. It includes features such as referral tracking, customisable rewards, and email marketing, making it easy to turn happy customers into brand advocates.
Benefits
ReferralCandy allows businesses to tap into their existing customer base and leverage word-of-mouth marketing to acquire new customers. They also provide a range of customisation options, allowing businesses to tailor their referral program to their specific needs and brand identity. Following this, ReferralCandy provide advanced reporting and analytics features, allowing businesses to track the performance of their referral program and make data-driven decisions.
Key Features
-
Customisable Referral Programs: Create custom referral programs that reward existing customers for referring their friends and family.
-
Automated Referral Tracking and Reward Distribution: Automates the process of tracking referrals and distributing rewards, saving businesses time and resources.
-
Customisable Branding and Messaging: ReferralCandy allows businesses to customise the branding and messaging of their referral program to align with their brand identity.
PushOwl
PushOwl is a web push notifications app that helps businesses send targeted and personalised notifications to their website visitors. It includes features such as automation, segmentation, and analytics, making it easy to attract and engage customers with relevant notifications.
Benefits
PushOwl provides businesses with a direct and effective way to communicate with their customers, promoting products and encouraging engagement. Additionally, businesses can segment their audience and send targeted push notifications to specific customer groups. Alongside this, they provide advanced analytics and reporting features, allowing businesses to track the performance of their push notification campaigns and make data-driven decisions.
Key Features
-
Targeted Push Notifications: Promoting products, announcing sales, and encouraging engagement.
-
Segmentation: Businesses can send push notifications to specific customer groups based on factors such as location, purchase history, and behaviour.
-
Automated Abandoned Cart Recovery: PushOwl provides an abandoned cart recovery feature, allowing businesses to send automated push notifications to customers who have abandoned their cart.
-
Customisable Branding: Customise the branding and messaging of their push notifications to align with their brand identity.
