What is Shoppertainment and Why it Matters in 2023

Shoppertainment is a collection of commercial activities focusing on demonstrating, promoting and selling products to online users in a live video streaming format.
What is Live Commerce and Why it Matters in 2023 Planning

Find out more about the importance of live commerce, how it creates value, how to get started, and the trends we can expect to see.
How To 2023 Proof Your eCommerce Business

Find out how you can recession-proof your eCommerce business with our top three tactics in preparation for 2023.
Confer With October Highlights

Marking the start of Q4, our live 1-2-1 video shopping platform has welcomed onboard a real mix of innovative companies, and with this update we wanted to share just a snippet of our successes with you. From a leading homeware designer to a Manchester-owned men’s fashion business launching live video shopping, to interviewing some of […]
Live 1-2-1 vs 2-way Video: Which One is the Real Future of Retail?

“At work, 38 percent of respondents favor video calls when collaborating with their team or customers on an important project.” – Business Wire Although it may appear that live 1-2-1 video shopping and 2-way video are merely synonyms for each other, that couldn’t be further from the truth. In fact, they differ greatly when it […]
Confer With Payments: The Latest Innovation to Ensure Customers Complete Their Purchases (and How Yours Can Too)

Picture this: 100 people enter your store and all of them head to the till to check out; only 30 of those customers actually complete their purchase. The rest leave their items at the till with no explanation. Now, you wouldn’t want this to happen in your physical store, so why let it happen on […]
Highest Performing Video Sales Team Now Available to Convert Your Website Shoppers

Everything you need to know about our revolutionary Confer With video sales team, and how they can convert your website shoppers.
What is Phygital? The Future of Retail

Phygital – a contradictory marriage of physical and digital that will undoubtedly transform the way we shop. In this article, we uncover what it means, its impact on retail and why brands should follow suit.
The Evolution of Video Shopping Software – Where do You Fit?

Video shopping has evolved across three stages, with the most immersive being connected video commerce. Where do you find yourself among the three stages?
How Confer With can help you increase online video sales

The Confer With platform holds a number of features that supports our clients to maximise one-to-one video calls. In this article, we will be looking at how you can use the platform to increase video sales.