How to Grow your Beauty Brand in 2023
The beauty industry is a dynamic and rapidly expanding market, presenting significant opportunities for businesses to expand their reach and revenue. With the rise of e-commerce and shifts in consumer behaviour, beauty brands have more avenues than ever to reach and engage with potential customers. By implementing these strategies, your brand can take advantage of […]
1-2-1 Video Shopping Platform ConferWith Wins Walgreens Boots Brand Challenge
Walgreens Boots Alliance will trial ConferWith platform to help shoppers receive a better personalised healthcare experience.
What is Zero Party Data? Why Does it Matter?
What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person. Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]