New to video commerce and live streaming? Noticed a few different terms being bandied around? Video commerce, live stream commerce, live shopping. We have put together the ultimate jargon buster for you to navigate the world of live commerce. Key umbrella terms Live shopping, live video shopping and live stream shopping One to one […]
From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.
With more of us reaching for our phones to make purchases, logging on our desktops to make attend crucial appointments and making more online purchases, shoppable video is a perfect match for our changing behaviour. In this article, we are looking at shoppable video. What to expect: What is shoppable video? Why interactive eCommerce has […]