Webrooming vs Showrooming: A Guide to Delivering the Best Customer Experience
Two buzzwords that have recently surfaced in the world on online shopping and e-commerce are ‘webrooming’ and ‘showrooming’. Although relatively new terms, their use in customers making well-informed purchasing decision is significant; both practices are innovative ways used by retailers to enhance customer experience both online and offline. Webrooming refers to the act of researching products […]
Why Video Shopping is a New Sales Channel For Retail
The digital revolution in retail has resulted in customers expectations of online retailers delivering exceptional customer service and personalisation. With the accumulation of the digital push and the limitations of the pandemic, video shopping has become a new sales channel for retail and is predicted to stay – even after COVID-19. This article will explain the […]
Why Live Stream Shopping is Great Omnichannel Marketing
Omnichannel marketing removes barriers. Live stream shopping builds bridges between the virtual and physical space. Find out how your business and customers can benefit from creating a meaningful shopping experience
