New to video commerce and live streaming? Noticed a few different terms being bandied around? Video commerce, live stream commerce, live shopping. We have put together the ultimate jargon buster for you to navigate the world of live commerce. Key umbrella terms Live shopping, live video shopping and live stream shopping One to one […]
Livestream shopping merges the ease of online shopping with the entertainment and interaction of a live broadcast, resulting in an exceptional shopping experience. During a livestream shopping session, viewers can watch as the host present various products, ask questions and even make purchases directly from the livestream. This engaging experience has proven to be remarkable […]
What Can We Learn from Meta Shutting Down Their Livestream Shopping Services on Facebook and Instagram?
As of August 2022, and March 2023, Meta will no longer continue with their livestreaming services on Facebook and Instagram, respectively. These announcements come as part of Meta’s decision to focus on Reels on the social media platforms, which are short-form video content online users are consumed with on TikTok, as well as pumping their […]
Everything you need to know about our revolutionary Confer With video sales team, and how they can convert your website shoppers.
If live shopping is a game changer in e-commerce, immersion brings live shopping closer to real life
How do you further enhance live video shopping? Adding live shopping immersion toolsets will further improve customer engagement. Read more