Categories
omnichannel

What Live-Stream Shopping in China Tells Us About the Future of eCommerce 

We’ve covered our fair share of live streaming articles. The reoccurring message is its mass popularity in China is transferring to the Western world. It’s important for brands to stay relevant as we are moving into a more hybrid approach to selling. If you are new to live streams then be sure to check out […]

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18 May, 2021

How Conversational Commerce Supports Clienteling

Throughout lockdown, online shopping had been the saving grace for many retailers. A year on from the start of the UK lockdown, eCommerce sales accounted for 34.7% of all retailing for March 2021. Meanwhile, there are fewer customers entering brick-and-mortar stores, which has won over those lost consumers online. This has prompted brands to rethink their existing eCommerce system and digitise the shopping experience that wins customers but leads […]

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14 Apr, 2021

Conversational Commerce and Live Video: a pair worth shipping? 

What’s the big deal surrounding conversational commerce? eCommerce websites have often missed the shot when it comes to personalisation and instead delivers intrusive marketing in the form of pop-ups, email marketing and retargeting messages, which no longer hold any purpose. This means what should be a frictionless online shopping journey often results in frustrated customers experiencing poor navigation. […]

Categories
omnichannel

Why Gamification is Important for Ecommerce: The Future of Retail

ECommerce and Gamification   Online shopping is boring. And it has been for some time. The result often leads to a short duration time per user roughly equating to a two-minute session. In that time, it is incredibly difficult to capture, engage and convert a potential customer’s intent. The lack of retention continues to rise across the retail industry and the […]

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15 Sep, 2021

What Live-Stream Shopping in China Tells Us About the Future of eCommerce 

We’ve covered our fair share of live streaming articles. The reoccurring message is its mass popularity in China is transferring to the Western world. It’s important for brands to stay relevant as we are moving into a more hybrid approach to selling. If you are new to live streams then be sure to check out […]

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27 May, 2021

The Top 5 Benefits of Headless Commerce

Headless commerce opens opportunities for eCommerce stores to get creative without back-office constraints. In a previous article (which we’d love for you to check out!) we spoke about how live video shopping is a great headless commerce tool to drive revenue through digital touchpoints and how it leverages data to operate a fully immersive store […]

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18 May, 2021

How Conversational Commerce Supports Clienteling

Throughout lockdown, online shopping had been the saving grace for many retailers. A year on from the start of the UK lockdown, eCommerce sales accounted for 34.7% of all retailing for March 2021. Meanwhile, there are fewer customers entering brick-and-mortar stores, which has won over those lost consumers online. This has prompted brands to rethink their existing eCommerce system and digitise the shopping experience that wins customers but leads […]

Categories
Livestream eCommerce

The Top 5 Benefits of Headless Commerce

Headless commerce opens opportunities for eCommerce stores to get creative without back-office constraints. In a previous article (which we’d love for you to check out!) we spoke about how live video shopping is a great headless commerce tool to drive revenue through digital touchpoints and how it leverages data to operate a fully immersive store […]

Related Articles

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28 Jul, 2021

How we are Supporting Virtual Retail Experts with our Add Ons Feature

The add ons feature empowers retail experts to share a variety of products which are similar in nature and compliment the customer’s core product.

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16 Jun, 2021

Powering Online Retail Customer Experiences: Confer With x Appointedd

Confer With x Appointedd are celebrating the start of a cutting-edge partnership. The joint solution will power virtual customer experiences that drives higher basket values, conversions and personalised experiences.

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10 Jun, 2021

How Phygital Retail Supports The New Digital Consumer

How can phygital retail support the new digital consumer? Throughout the pandemic, the use of digital services rose to record levels, but this dramatic push was influenced by the heavy physical restrictions in place. As restrictions ease in 2021 and digital consumers have the option to switch again – what will happen? Will they stay […]

Categories
Clienteling omnichannel

How Conversational Commerce Supports Clienteling

Throughout lockdown, online shopping had been the saving grace for many retailers. A year on from the start of the UK lockdown, eCommerce sales accounted for 34.7% of all retailing for March 2021. Meanwhile, there are fewer customers entering brick-and-mortar stores, which has won over those lost consumers online. This has prompted brands to rethink their existing eCommerce system and digitise the shopping experience that wins customers but leads […]

Related Articles

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7 May, 2021

Virtual Shopping – Everything You Need To Know

As we emerge from lockdown to revitalise the high-street there is no denying shopping habits have changed. From being glued to mobile devices at home, making impulse purchases and living a far more digitised life, the experience of in-store shopping is now being reflected online too. And while fewer consumers are shopping in the high-street, virtual shopping combines the best elements of online shopping and […]

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25 Mar, 2021

Why Retailers Should Invest in Virtual Clienteling

Virtual clienteling is redefining customer service and retailers should be reinventing their strategies to stay ahead of the curve. Here’s 5 reasons why virtual clienteling is important.

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4 Feb, 2021

What is Clienteling and Why it Matters in 2021

What is clienteling and why does it matter in 2021? For years, retailers have established meaningful customer relationships by using data-driven tools. Find out why it remains important during shop closures and COVID-19.

Categories
omnichannel

What are Virtual Stores? Why Should Brands Get Involved?

The virtual store is a technological exploration into the personal experience between retail and customers, offering a blended experience that is redefining the way we shop.  In this article, we’ll uncover what virtual stores are and how it equips retailers for the future.   What is a Virtual Store?  Everything from a physical store that the customer […]

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16 Sep, 2021

How Live Video Shopping is Powering 5G Retail

Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences.  We are […]

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

Categories
Livestream Retail

Guide to Improving Ecommerce Conversion Rates

It’s no secret that eCommerce conversion rates sit low. But we are here to change that. The first step is to identify those underlying factors of why your conversion rates are falling flat, and what we can do to improve those rates for the long-term. Here, we explore some examples of how you can improve […]

Related Articles

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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28 Jul, 2021

How we are Supporting Virtual Retail Experts with our Add Ons Feature

The add ons feature empowers retail experts to share a variety of products which are similar in nature and compliment the customer’s core product.

image alt

22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.

Categories
Clienteling

Why Retailers Should Invest in Virtual Clienteling

Virtual clienteling is redefining customer service and retailers should be reinventing their strategies to stay ahead of the curve. Here’s 5 reasons why virtual clienteling is important.

Related Articles

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18 May, 2021

How Conversational Commerce Supports Clienteling

Throughout lockdown, online shopping had been the saving grace for many retailers. A year on from the start of the UK lockdown, eCommerce sales accounted for 34.7% of all retailing for March 2021. Meanwhile, there are fewer customers entering brick-and-mortar stores, which has won over those lost consumers online. This has prompted brands to rethink their existing eCommerce system and digitise the shopping experience that wins customers but leads […]

image alt

7 May, 2021

Virtual Shopping – Everything You Need To Know

As we emerge from lockdown to revitalise the high-street there is no denying shopping habits have changed. From being glued to mobile devices at home, making impulse purchases and living a far more digitised life, the experience of in-store shopping is now being reflected online too. And while fewer consumers are shopping in the high-street, virtual shopping combines the best elements of online shopping and […]

image alt

4 Feb, 2021

What is Clienteling and Why it Matters in 2021

What is clienteling and why does it matter in 2021? For years, retailers have established meaningful customer relationships by using data-driven tools. Find out why it remains important during shop closures and COVID-19.

Categories
Livestream eCommerce omnichannel

Why Live Video Shopping is the Answer to Ecommerce Personalisation

eCommerce personalisation is at the forefront of any online strategy. And with many platforms that sit on mountains of data, it is advised to tailor experiences to your segmented audiences. However, if you are an eCommerce platform looking to offer hyper-personalisation and a truly unique approach then live video shopping is your answer.

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Categories
News

Spotlight: Confer With at Figaro Digital – Beauty Retail

Confer With joined Figaro Digital to discuss the latest digital marketing tips and trends in the beauty industry. Our CEO Serge Milbank talks how beauty retailers can engage with customers via online video and how to supercharge conversions.

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19 Sep, 2020

The Beauty use case for live video shopping

Live video Shopping makes sense for the beauty industry. In practice, how does it make sense? We bring to life the beauty use case – taking you step by step through how a live video shopping experience takes place in beauty.

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7 Sep, 2020

Why live shopping and the beauty industry are a perfect match

Live shopping in beauty has great potential. The intimate nature of engagement and product immersion, the channels customers and brands are used to using are changing rapidly and there are high value customers at stake. All of these factors point to an opportunity for forward thinking brands to get a step ahead of the competition as footfall is compromised and personal contact is discouraged in the current climate.

Categories
omnichannel

Identifying Customer Needs with Live Video Shopping

What are customer needs in the context of video commerce? This article will address the different ways of approaching customer satisfaction and how you can improve it.

Related Articles

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

image alt

12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

image alt

22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.