Clienteling vs Customer Service: Why Personalisation is Key to Retail Success
In today’s competitive retail landscape, providing excellent customer service is crucial to success. However, there is a newer approach gaining momentum that takes customer service to the next level – clienteling. While often used interchangeably with customer service, it is important to note that clienteling is not the same thing. This article will cover […]
What is Clienteling and Why it Matters in 2023
What is clienteling and why does it matter in 2021? For years, retailers have established meaningful customer relationships by using data-driven tools. Find out why it remains important during shop closures and COVID-19.
The Top 5 Clienteling Apps For Your Retail Brand
Check out the top 5 clienteling apps for your retail brand that allow you to engage with customers in-store and online in a personable way
Virtual Clienteling: How to Keep Luxury eCommerce Exquisite
For decades, luxury retailers have embraced clients with bespoke experiences and personalised suggestions that encapsulated their brand’s utmost passion and style. To achieve this, personal stylists would deliver clienteling services to embody the luxury customer experience. However, replicating virtual clienteling services is complex in nature; D2C brands must uphold core values in their digital strategy. From delivering a personable and unforgettable journey, to keeping […]
How Conversational Commerce Supports Clienteling
Throughout lockdown, online shopping had been the saving grace for many retailers. A year on from the start of the UK lockdown, eCommerce sales accounted for 34.7% of all retailing for March 2021. Meanwhile, there are fewer customers entering brick-and-mortar stores, which has won over those lost consumers online. This has prompted brands to rethink their existing eCommerce system and digitise the shopping experience that wins customers but leads […]
Why Retailers Should Invest in Virtual Clienteling
Virtual clienteling is redefining customer service and retailers should be reinventing their strategies to stay ahead of the curve. Here’s 5 reasons why virtual clienteling is important.
Clienteling and Video Commerce – What’s The Link?
Combining video commerce and clienteling technologies provides an opportunity for retailers to deepen the relationship with customers. Video commerce can provide a richer experience where needs are met and clienteling tools ensure that relationship continues over time. Find out how they link and how you can benefit
Clienteling – the New Approach to Retail
Clienteling is a methodology used in retail to establish and deepen relationships with important customers over time. Here are the key elements of the methodology that need to be considered