4 Ways to Get More from Less Marketing Budget Through Customer Experience

4 ways to get more from less marketing budget through customer experience

Let’s face it, marketing can be a major expense for brands and retailers. But what if there was a way to get more out of your marketing budget without breaking the bank? One strategy that’s becoming increasingly popular is to focus on creating memorable experiences for your customers. By putting the customer experience at the […]

What is Average Order Value or AOV?

a picture of a woman increasing average order value in her shopping basket

Here is a a usable definition of average order value and how it relates to e-commerce. Find out why it matters so much and what outcomes you can affect.