Property Use Case – How to Sell via Video Commerce

video commerce properties

Estate agents, property buyers and sellers are undergoing digital transformations. The pandemic halted the property sector with a push to deliver virtual tours and online negotiations.

However, what followed was a demand for convenience, ease and flexibility within the sector.

In this use case, we share how Confer With can help your property business drive higher engagement, viewings and sales – virtually

What to expect

  • Current situation
  • Why should the property sector consider video commerce?
  • Matching shoppers
  • Engaging with an expert
  • Immersing the customer
  • Leveraging add ons
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Current situation 

Traditionally, the process of buying or selling a home required a very real physical presence. After all, the process of buying a home demands several ongoing processes from viewing the homes, negotiating contracts and finalising a sale.

However, the pandemic has drastically changed the property market. Rural property purchases are swapping auction rooms for virtual sale rooms to adhere to social distancing rules.

Around a third of properties for sale now include online video tours with the number expected to grow. And with safety being the number one priority, virtual tours will continue to be a much-needed preference for everyone involved. 

It is safe to say that technology and providing an service is the future of the property market – and Confer With can help kickstart the phenomenon. 

Why should the property market consider video commerce?

So far what we have covered is: 

  • The pandemic has shifted the property market to be online 
  • Safety, technological and providing an high-quality service is at the forefront of any estate agent’s strategy 

Live video commerce unlocks customers to engage and immerse in the experience, from a distance. With a video commerce platform, new possibilities open. The aim is to replicate the physical experience as much as possible from a distance, but also leverage the scale of technology to assist with sales.

Confer With works with businesses to master process in using four steps. 

1) Matching buyers 

2) Immerse 

3) Understanding needs 

4) Leveraging Add ons 

Matching clients with the right expert

Technology and expectations are evolving rapidly meaning the property sector should not turn a blind eye to the changing demands.

To adapt to ever-improving technological, financial transactions and customer behaviour, the property market can harness this great leap in selling homes, virtually. 

That’s why it is imperative to match buyers with the correct level of expertise. A potential buyer typically begins their search online and instead of them looking at a few well taken images, they can be connected to the seller or estate 

So how can you make sure your team are presented at these key touchpoints? 

The Confer With app matches customers with your property experts in real-time. By using an intelligent algorithm, we can help match the right expert to the customer based on geographical factors and historical data.  

Is your team unavailable? No problem. We’ve partnered with Calendly to centralise your online booking and provide transparency across your team regardless of location. 

Confer With Engagement

Engaging with an expert

Following a successful matching process without unnecessary swiping involved, it’s now time for your potential new homeowners to engage with your experts all via video. 

The call kickstarts digital dialogue into understanding the property’s history and the buyer’s desire.

  • Has the proprety repeatedly changed hands? 
  • Are there hidden fees? 
  • What’s included in the final price? 
  • What is the catchment area like? 
  • Does the area support fibre optic? 

To communicate the answers within an online experience presents friction and miscommunication. But by engaging with your clients using video commerce can help provide enough information to make important decisions.

video commerce
Confer With Immersion

Immersing the customer 

The conversation is flowing and the client feels relaxed in this new environment. 

However, the issue with generic video calls is the lack of immersion. 

At Confer With, we have enhanced this by creating a virtual shared basket.  This takes everyone involved one step closer to the in-the-flesh experiences.  

Your team members can immerse the customer in the following ways: 

  • Display imagery and videos of the entire portfolio 
  • Select products based on their needs.  
  • Respond immediately to feedback 
  • Add items to the basket 

Leveraging add ons 

Many virtual estate agents now offer a no-fee rate and will only begin to apply charges based on what the client needs. For example, some feel hesitant about hosting their home therefore the property seller can negotiate a fee to host the home themselves. They could recommend home insurance or legal aid to help with the buying process. 

That’s why the Confer With app has introduced ‘additions’ which is based on past purchases to advise both the team member and customer on suitable recommendations.  

Here’s more on how your team can drive add-ons: 

  • Alternatives: showcase different products in a variety of colours and styles 
  • Product specifications: show specs, images and videos relating to the product 

A full deal flow for each product can be created based on customer interactions and needs identification. This leads to a substantial increase in average order value and helps scale high margin products. 

Confer With Virtual basket

Making it easy to buy, then and there 

Confer With have developed a patent-pending virtual shared basket technology that allows both the shopper and expert to add items to the virtual shopping basket.

Once the sale begins to close, the expert can showcase the shopping basket, ensuring both are on common grounds. Once confirm and the video call is over, all items carry over to the purchase page. 

Interested in a demo for the property use case?

Schedule a no obligation demo to find out more. We are happy to to help you make the first steps in transforming your eCommerce platform.

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