Virtual Reality in Retail: What it is and Why it Matters

Virtual reality

Virtual reality is synonymous with gaming and gimmicky experiences that fuel every child’s immersive dream. But what is its place in retail? In this article, we explore what virtual reality is, how it can be applied in shopping experiences and why retailers should get onboard.

Virtual Shopping – Everything You Need To Know

virtual shopping

As we emerge from lockdown to revitalise the high-street there is no denying shopping habits have changed. From being glued to mobile devices at home, making impulse purchases and living a far more digitised life, the experience of in-store shopping is now being reflected online too. And while fewer consumers are shopping in the high-street, virtual shopping combines the best elements of online shopping and […]

What are Virtual Stores? Why Should Brands Get Involved?

virtual stores

The virtual store is a technological exploration into the personal experience between retail and customers, offering a blended experience that is redefining the way we shop.  In this article, we’ll uncover what virtual stores are and how it equips retailers for the future.   What is a Virtual Store?  Everything from a physical store that the customer […]