A Comprehensive Review of Retail Conversion Rates
In e-commerce, the ultimate goal for brands and retailers is to convert website visitors into paying customers. This process is measured by the conversion rate, which is a critical metric for driving revenue growth. This is the percentage of website visitors who complete a desired action such as making a purchase, and so a deep […]
Basket Abandonment – Are We Looking at it The Wrong Way? Lessons from Physical Retail
Learn the reasons behind basket abandonment being higher in e-commerce than physical retail, and how video commerce helps this issue.
