Webrooming vs Showrooming: A Guide to Delivering the Best Customer Experience
Two buzzwords that have recently surfaced in the world on online shopping and e-commerce are ‘webrooming’ and ‘showrooming’. Although relatively new terms, their use in customers making well-informed purchasing decision is significant; both practices are innovative ways used by retailers to enhance customer experience both online and offline. Webrooming refers to the act of researching products […]
Power your online to offline (O2O) strategy with live video shopping
The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]
What is the O2O Strategy? The Future of Retail
The shift where online retail is growing, and offline retail is contracting is happening. In the retail industry we are seeing a change in balance of the old sales channels, where there is an advancement of the largest online brands. Organisations can now go digital overnight, and can bring both engagement and higher conversion rates into stores.
