What Can the Retail Industry Learn from Apple Launching Live One-to-One Video Shopping?
As of March 2023, Apple announced the launch of ‘Shop with a Specialist over Video’, a new live one-to-one video shopping experience on their website for customers in the United States. Through a safe and secure one-way video shopping session, ‘Shop with a Specialist over Video’ connects customers looking to purchase an iPhone with an […]
What Can We Learn from Meta Shutting Down Their Livestream Shopping Services on Facebook and Instagram?
As of August 2022, and March 2023, Meta will no longer continue with their livestreaming services on Facebook and Instagram, respectively. These announcements come as part of Meta’s decision to focus on Reels on the social media platforms, which are short-form video content online users are consumed with on TikTok, as well as pumping their […]
