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Livestream eCommerce Livestream Retail omnichannel

Why live shopping and the beauty industry are a perfect match

Live shopping in beauty has great potential. The intimate nature of engagement and product immersion, the channels customers and brands are used to using are changing rapidly and there are high value customers at stake. All of these factors point to an opportunity for forward thinking brands to get a step ahead of the competition as footfall is compromised and personal contact is discouraged in the current climate.

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26 Feb, 2021

Spotlight: Confer With at Figaro Digital – Beauty Retail

Confer With joined Figaro Digital to discuss the latest digital marketing tips and trends in the beauty industry. Our CEO Serge Milbank talks how beauty retailers can engage with customers via online video and how to supercharge conversions.

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19 Sep, 2020

The Beauty use case for live video shopping

Live video Shopping makes sense for the beauty industry. In practice, how does it make sense? We bring to life the beauty use case – taking you step by step through how a live video shopping experience takes place in beauty.

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omnichannel

What trends will we see in e-commerce in 2021?

E-Commerce Trends for 2021 – Join us as we look into a new era of how consumers will shop online. What new trends will we see? Find out here.

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12 Aug, 2020

Three retail sectors suited to live video shopping

Live video shopping has multiple retail applications – but what sectors is it best suited for? Here are 3 that will benefit greatly from video commerce

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Livestream eCommerce Livestream Retail omnichannel

Scaling video commerce – how the operating model is changing

This article talks through how the operating model of retail is the starting point in scaling video commerce, but by no means the end point. The retail operating model will now evolve quite quickly to adapt to the growth of video commerce.

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16 Sep, 2021

How Live Video Shopping is Powering 5G Retail

Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences.  We are […]

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15 Sep, 2021

What Live-Stream Shopping in China Tells Us About the Future of eCommerce 

We’ve covered our fair share of live streaming articles. The reoccurring message is its mass popularity in China is transferring to the Western world. It’s important for brands to stay relevant as we are moving into a more hybrid approach to selling. If you are new to live streams then be sure to check out […]

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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Livestream eCommerce Livestream Retail omnichannel

Video shopping strategy possibilities with Confer With

Now that video in eCommerce is possible at scale, what are the strategic possibilities in the pursuit of greater conversion and revenue? This article discusses some early lessons we can take from live stream video shopping – and the implications for eCommerce and Retail Strategy.

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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28 Jul, 2021

How we are Supporting Virtual Retail Experts with our Add Ons Feature

The add ons feature empowers retail experts to share a variety of products which are similar in nature and compliment the customer’s core product.

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22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.

Categories
omnichannel

Three retail sectors suited to live video shopping

Live video shopping has multiple retail applications – but what sectors is it best suited for? Here are 3 that will benefit greatly from video commerce

Related Articles

Categories
Livestream eCommerce Livestream Retail omnichannel

If live shopping is a game changer in e-commerce, immersion brings live shopping closer to real life

How do you further enhance live video shopping? Adding live shopping immersion toolsets will further improve customer engagement. Read more

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

image alt

28 Jul, 2021

How we are Supporting Virtual Retail Experts with our Add Ons Feature

The add ons feature empowers retail experts to share a variety of products which are similar in nature and compliment the customer’s core product.

image alt

22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.

Categories
omnichannel

Why engagement in live video shopping is so important

Using live video to engage with shoppers online accelerates consideration. This article talks about the different ways you can engage with customers in video commerce. Find out more

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

image alt

28 Jul, 2021

How we are Supporting Virtual Retail Experts with our Add Ons Feature

The add ons feature empowers retail experts to share a variety of products which are similar in nature and compliment the customer’s core product.

image alt

22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.

Categories
Livestream eCommerce Livestream Retail omnichannel

How does matching work in live shopping?

What is matching in the context of livestream shopping? Getting matching right means much better interactions, better customer satisfaction and higher average order values – so it’s worth doing well. We talk you through the main factors involved in a great matching strategy. Find out more

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28 Jul, 2021

How we are Supporting Virtual Retail Experts with our Add Ons Feature

The add ons feature empowers retail experts to share a variety of products which are similar in nature and compliment the customer’s core product.

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27 Apr, 2021

Buying Watches via Live Video Shopping – The Use Case

How do you improve watch sales in a socially distanced retail environment? Here is the use case for improving conversion and average order value via live video shopping.

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10 Mar, 2021

Mobile Phone Use Case – How to Sell via Video Shopping

How do you enrich mobile phone selling in a digitised environment? This use case demonstrates how Confer With can help improve conversion rates and average order value for your business.

Categories
Livestream eCommerce omnichannel

How does video commerce work?

What are the main components that come together to make video commerce such an effective tool today?

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Categories
Livestream eCommerce Livestream Retail omnichannel

Things to look out for when choosing a video shopping provider

What do you need to consider when looking for a video shopping provider. We go through all the main components of what a great provider looks like, examine the trends driving the growth in video shopping and the emerging operating models.

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

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22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.