Conversational Commerce in the Beauty Industry
The beauty industry is constantly evolving: from teleshopping tutorials to skincare and makeup routines on YouTube. So, as new technologies emerge, brands must adapt to meet the changing needs of their customers. A new way for beauty brands to communicate with their consumers is conversational commerce. This enables them to connect with customers in real-time […]
Conversational Commerce in the Luxury Industry
The luxury industry has undergone significant changes in its customer interactions in recent years in response to the growth of digital communication. To engage with consumers more effectively, brands have had to adapt and discover new ways of communicating, which is the real of conversational commerce. Conversational commerce enables luxury brands to connect with customers […]
Customer First: The Power of Live Video Commerce for Retail Staff and Their Customers
In the world of e-commerce, putting the customer first has never been more important. The accelerated shift to online shopping over the past few years has left businesses looking for new and innovative ways to keep their customers engaged and satisfied. One of the most exciting trends in e-commerce is video commerce, and it’s poised […]
How Businesses Can Improve Their NPS Score in Retail with Live Video Shopping
Net Promoter Score (NPS) is a crucial metric for businesses to measure customer satisfaction and loyalty. In today’s fast-paced world, customers expect seamless and personalised shopping experiences, and retailers are facing the challenge of keeping up with these demands. Live video shopping is a new way for retailers to provide customers with an immersive and […]
How Does Video Commerce Replicate the In-store Shopping Experience?
Learn how businesses can use video commerce to replicate the in-store shopping experience when customers browse and purchase online
