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omnichannel

What are Virtual Stores? Why Should Brands Get Involved?

The virtual store is a technological exploration into the personal experience between retail and customers, offering a blended experience that is redefining the way we shop.  In this article, we’ll uncover what virtual stores are and how it equips retailers for the future.   What is a Virtual Store?  Everything from a physical store that the customer […]

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21 Jun, 2021

Transforming eCommerce With Our Immersion Tools

Confer With has disrupted and transformed the way online brands can connect to their customers via live video shopping. Here we talk about our demonstration feature which empowers retail teams to display imagery, video and product specifications from their entire product inventory. Since the birth of the pandemic, the announcement of store closures and social […]

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29 Mar, 2021

Adapt to Online Shopping Boom with Live Video Shopping

The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]

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17 Mar, 2021

Competing on Price or Value – How to Win on Value

Should your e-commerce business compete with other companies with price or focus on sustainability by competing by value? This article speaks about the disadvantages of competing on price and why brands should switch to value instead. 

Categories
Livestream Retail

Conversational Commerce and Live Video: a pair worth shipping? 

What’s the big deal surrounding conversational commerce? eCommerce websites have often missed the shot when it comes to personalisation and instead delivers intrusive marketing in the form of pop-ups, email marketing and retargeting messages, which no longer hold any purpose. This means what should be a frictionless online shopping journey often results in frustrated customers experiencing poor navigation. […]

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18 May, 2021

How Conversational Commerce Supports Clienteling

Throughout lockdown, online shopping had been the saving grace for many retailers. A year on from the start of the UK lockdown, eCommerce sales accounted for 34.7% of all retailing for March 2021. Meanwhile, there are fewer customers entering brick-and-mortar stores, which has won over those lost consumers online. This has prompted brands to rethink their existing eCommerce system and digitise the shopping experience that wins customers but leads […]

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Livestream eCommerce Livestream Retail omnichannel

Why live shopping and the beauty industry are a perfect match

Live shopping in beauty has great potential. The intimate nature of engagement and product immersion, the channels customers and brands are used to using are changing rapidly and there are high value customers at stake. All of these factors point to an opportunity for forward thinking brands to get a step ahead of the competition as footfall is compromised and personal contact is discouraged in the current climate.

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26 Feb, 2021

Spotlight: Confer With at Figaro Digital – Beauty Retail

Confer With joined Figaro Digital to discuss the latest digital marketing tips and trends in the beauty industry. Our CEO Serge Milbank talks how beauty retailers can engage with customers via online video and how to supercharge conversions.

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19 Sep, 2020

The Beauty use case for live video shopping

Live video Shopping makes sense for the beauty industry. In practice, how does it make sense? We bring to life the beauty use case – taking you step by step through how a live video shopping experience takes place in beauty.

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Livestream eCommerce Livestream Retail

Video shopping – Beyond Influencers and Youtube

Video Shopping and Influencers – With Live Stream Shopping gaining traction, Confer With looks at the impact beyond the demand awareness created by influencers and explores the impact on consideration.

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12 Feb, 2021

Why Live Stream Shopping is Great Omnichannel Marketing

Omnichannel marketing removes barriers. Live stream shopping builds bridges between the virtual and physical space. Find out how your business and customers can benefit from creating a meaningful shopping experience