Conversational Commerce in the Luxury Industry
The luxury industry has undergone significant changes in its customer interactions in recent years in response to the growth of digital communication. To engage with consumers more effectively, brands have had to adapt and discover new ways of communicating, which is the real of conversational commerce. Conversational commerce enables luxury brands to connect with customers […]
Webrooming vs Showrooming: A Guide to Delivering the Best Customer Experience
Two buzzwords that have recently surfaced in the world on online shopping and e-commerce are ‘webrooming’ and ‘showrooming’. Although relatively new terms, their use in customers making well-informed purchasing decision is significant; both practices are innovative ways used by retailers to enhance customer experience both online and offline. Webrooming refers to the act of researching products […]
Customer First: The Power of Live Video Commerce for Retail Staff and Their Customers
In the world of e-commerce, putting the customer first has never been more important. The accelerated shift to online shopping over the past few years has left businesses looking for new and innovative ways to keep their customers engaged and satisfied. One of the most exciting trends in e-commerce is video commerce, and it’s poised […]
How Businesses Can Improve Their NPS Score in Retail with Live Video Shopping
Net Promoter Score (NPS) is a crucial metric for businesses to measure customer satisfaction and loyalty. In today’s fast-paced world, customers expect seamless and personalised shopping experiences, and retailers are facing the challenge of keeping up with these demands. Live video shopping is a new way for retailers to provide customers with an immersive and […]
Shop Face-to-Face: The Advantages of Live Video Shopping Over Live Chat in the Consumer Electronics Industry
The way consumers shop is constantly evolving, and the consumer electronics industry is no exception. With the rise of technology, shopping online has become the norm for many customers, but the human touch still plays an important role in the purchasing decision. As the demand for personal and convenient shopping experiences continues to grow, live video […]
What is Conversational Commerce?
Conversational commerce is the ability for retailers to interact with their customers via online conversational channels. This enables customers to communicate with brands or retailers via live video shopping, live chat, and social media channels. Conversational commerce is significant in e-commerce because it opens the dialogue between customer and retailer, resulting in more established relationships. […]
How Much Daily Traffic are Online Retailers Missing Out On?
The number one reason people shop online is because they can shop 24/7 – Smart Insights Question: When do you think your retail store’s busiest hours are? Answer: It’s not in the morning just before work, it’s not even when most people are taking their lunch break. It’s actually when the average 9-5 ‘workday’ is […]
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