Going Live with Intent: The Questions That Make Live Video Commerce Work
Master live video commerce with this intent-led framework. Learn key questions, platform tips, and strategies to convert customers confidently.
What’s on the eCommerce Agenda for 2025: Social Commerce and Live Shopping
As far as eCommerce trends for 2025 go, social commerce and live shopping are certainly one of the top ones for brands looking to connect with modern shoppers. As we move into 2025, these two trends are not just buzzwords; they represent how brands engage, sell, and deliver personalized experiences. For retailers, the message is […]
A Guide to Improving E-commerce Conversion Rates
It’s no secret that eCommerce conversion rates sit low. But we are here to change that. The first step is to identify those underlying factors of why your conversion rates are falling flat, and what we can do to improve those rates for the long-term. Here, we explore some examples of how you can improve […]
Leveraging Virtual Clienteling for High-Ticket Items
Selling high-ticket items online can be challenging. Customers often need personalized attention and detailed information before making a purchase. This is where virtual clienteling comes in. This article explores strategies for leveraging virtual clienteling to sell high-value products and services effectively. Understanding Virtual Clienteling Virtual clienteling is the practice of offering personalized customer service […]
The Psychology Behind Live Video Shopping: Why It Works
Live video shopping is more than just a trend—it’s a revolutionary way to engage customers and drive sales. But the question is why live video shopping works? This article delves into the psychology behind live video shopping and explores why it works so well. Understanding Live Video Shopping Live video shopping combines real-time video […]
Enhancing E-commerce Personalization with Live Video: A Revolution in Online Shopping
Dive into how enhancing e-commerce personalization with live video can revolutionize online shopping, offering tailored and immersive experiences to meet consumer demands.
Leveraging Live Chat for Enhanced eCommerce and Social Engagement: A Comprehensive Guide
Digital connectivity reigns supreme, eCommerce and social engagement strategies have evolved to meet the rising demands of a tech-savvy consumer base. Central to this evolution is the integration of live chat, a dynamic tool that has revolutionized customer interaction online. Live chat offers an immediate, personalized communication channel, allowing businesses to engage with customers in […]
Discover Deeper Insights: Advanced Tracking for 1-2-1 Live Shopping
The customer journey in a 1-2-1 live shopping session is more than just a transaction—it’s a goldmine for advanced tracking and data-driven insights, shaping the future of your eCommerce strategy. As we look forward to a future dominated by Video Commerce, understanding insights form live video interaction will be invaluable for both video strategy, but […]
Reigniting Growth in a Flat eCommerce EconomyÂ
The eCommerce landscape has been facing its share of challenges, especially in the years 2022 and 2023. It’s time for strategic innovation in eCommerce, aimed at overcoming flat growth and paving the way for a more robust future.
What is Conversational Commerce?
Conversational commerce is the ability for retailers to interact with their customers via online conversational channels. This enables customers to communicate with brands or retailers via live video shopping, live chat, and social media channels. Conversational commerce is significant in e-commerce because it opens the dialogue between customer and retailer, resulting in more established relationships. […]
