Conversational Commerce in the Beauty Industry
The beauty industry is constantly evolving: from teleshopping tutorials to skincare and makeup routines on YouTube. So, as new technologies emerge, brands must adapt to meet the changing needs of their customers. A new way for beauty brands to communicate with their consumers is conversational commerce. This enables them to connect with customers in real-time […]
Conversational Commerce in the Luxury Industry
The luxury industry has undergone significant changes in its customer interactions in recent years in response to the growth of digital communication. To engage with consumers more effectively, brands have had to adapt and discover new ways of communicating, which is the real of conversational commerce. Conversational commerce enables luxury brands to connect with customers […]
What is Conversational Commerce?
Conversational commerce is the ability for retailers to interact with their customers via online conversational channels. This enables customers to communicate with brands or retailers via live video shopping, live chat, and social media channels. Conversational commerce is significant in e-commerce because it opens the dialogue between customer and retailer, resulting in more established relationships. […]
How Conversational Commerce Supports Clienteling
Throughout lockdown, online shopping had been the saving grace for many retailers. A year on from the start of the UK lockdown, eCommerce sales accounted for 34.7% of all retailing for March 2021. Meanwhile, there are fewer customers entering brick-and-mortar stores, which has won over those lost consumers online. This has prompted brands to rethink their existing eCommerce system and digitise the shopping experience that wins customers but leads […]
Conversational Commerce and Live Video: a pair worth shipping?
What’s the big deal surrounding conversational commerce? eCommerce websites have often missed the shot when it comes to personalisation and instead delivers intrusive marketing in the form of pop-ups, email marketing and retargeting messages, which no longer hold any purpose. This means what should be a frictionless online shopping journey often results in frustrated customers experiencing poor navigation. […]