Webrooming vs Showrooming: A Guide to Delivering the Best Customer Experience
Two buzzwords that have recently surfaced in the world on online shopping and e-commerce are ‘webrooming’ and ‘showrooming’. Although relatively new terms, their use in customers making well-informed purchasing decision is significant; both practices are innovative ways used by retailers to enhance customer experience both online and offline. Webrooming refers to the act of researching products […]
Basket Abandonment – Are We Looking at it The Wrong Way? Lessons from Physical Retail
Learn the reasons behind basket abandonment being higher in e-commerce than physical retail, and how video commerce helps this issue.