AI has undoubtedly become an integral part of e-commerce, reshaping how businesses interact with customers and enhancing online shopping experiences. And at Confer With we’re always looking for ways to make live video shopping seamless, effective, and personal for both customers and brand experts. Today, we’re thrilled to introduce our latest innovation that combines both of these worlds: the AI Sales Assist. This AI Sales Tool is designed to empower brand ambassadors and sales experts during live video shopping calls, helping them deliver an elevated customer experience with confidence and ease.
A New Era of Support for Live Video Shopping
Live video shopping bridges the gap between online and in-person experiences. But with extensive product ranges, dynamic customer needs, and real-time decision-making, it’s not without its challenges. This is why we’ve developed the AI Sales Assist tool – a feature that gives brand experts instant access to tailored insights and recommendations during calls.
This isn’t just about improving efficiency – it’s about enabling deeper connections and informed conversations that drive results.
Brand ambassadors are at the heart of everything we do
Brand experts are the key, they’re the human touch in live video shopping, transforming what could be a transactional experience into something personal, engaging, and meaningful. Their expertise, empathy, and ability to connect with customers are what make e-commerce journeys feel authentic and enjoyable. It’s why we’ve been recognised as a Cool Vendor by Gartner® – our focus on enhancing customer journeys through innovation while preserving the human element that makes them special.
The AI Sales Assist tool is built to support, not replace, brand ambassadors in their role. It’s about making their work easier, more enjoyable, and more impactful. By simplifying access to product details, addressing customer objections, and suggesting tailored solutions, the tool frees up brand ambassadors to focus on what they do best: building trust, sharing expertise, and guiding customers with care.
This approach doesn’t just improve the flow of conversations, it also empowers brand ambassadors to exceed their KPIs and approach each call with renewed confidence. It turns challenges, like navigating large catalogues or handling unexpected questions, into opportunities to shine. Ultimately, the AI Sales Assist tool strengthens the synergy between human expertise and smart technology, delivering exceptional results for both customers and businesses.

What Brand Experts Are Saying about the AI Sales Tool
The feedback from brand experts has been overwhelmingly positive. Here’s what they had to say:
“Using the AI Sales Assist has transformed how I approach calls. It’s like having a coach that keeps me on track and helps me focus on the customer.”
Faaria, Brand Ambassador
“I feel more confident, and customers seem to notice the difference.”
Reece, Sales Expert
“It gives me a superpower. My calls are faster, more efficient, and the results speak for themselves.”
Marvin, Brand Ambassador

Why This Matters
With this feature, we’re not just enhancing sales processes – we’re redefining what it means to deliver exceptional customer service in live video shopping. Brand experts can:
• Build trust through confident, informed recommendations.
• Save time by focusing on customer needs, not searching for product details.
• Deliver a seamless, memorable shopping experience that encourages loyalty.
A Better Experience for Everyone
The AI Sales Assist tool is more than a feature, it’s a step forward in how live video shopping connects people. By combining the power of AI with the expertise of brand ambassadors, we’re creating a system that works smarter and faster, all while keeping the customer at the heart of the experience.
Stay tuned for more updates as we continue to refine and expand this tool. For now, we invite you to see the difference it makes first-hand. Contact us today to learn more about how the AI Sales Assist tool can elevate your team’s performance and your customers’ experience.