What Can We Learn from Meta Shutting Down Their Livestream Shopping Services on Facebook and Instagram?

As of August 2022, and March 2023, Meta will no longer continue with their livestreaming services on Facebook and Instagram, respectively. These announcements come as part of Meta’s decision to focus on Reels on the social media platforms, which are short-form video content online users are consumed with on TikTok, as well as pumping their […]
How Businesses Can Improve Their NPS Score in Retail with Live Video Shopping

Net Promoter Score (NPS) is a crucial metric for businesses to measure customer satisfaction and loyalty. In today’s fast-paced world, customers expect seamless and personalised shopping experiences, and retailers are facing the challenge of keeping up with these demands. Live video shopping is a new way for retailers to provide customers with an immersive and […]