Online Shopping vs Brick-and-Mortar: What Wins and What Doesn’t
At Confer With, we discuss the omnichannel experiences eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away […]
