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omnichannel

Online Shopping vs Brick-and-Mortar: what wins and what doesn’t

At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]

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Confer With Payments: The Latest Innovation to Ensure Customers Complete Their Purchases (and How Yours Can Too)

Picture this: 100 people enter your store and all of them head to the till to check out; only 30 of those customers actually complete their purchase. The rest leave their items at the till with no explanation. Now, you wouldn’t want this to happen in your physical store, so why let it happen on […]