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Livestream eCommerce

Competing on Price or Value – How to Win on Value

Should your e-commerce business compete with other companies with price or focus on sustainability by competing by value? This article speaks about the disadvantages of competing on price and why brands should switch to value instead. 

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Live 1-2-1 vs 2-way Video: Which One is the Real Future of Retail?

“At work, 38 percent of respondents favor video calls when collaborating with their team or customers on an important project.” – Business Wire Although it may appear that live 1-2-1 video shopping and 2-way video are merely synonyms for each other, that couldn’t be further from the truth. In fact, they differ greatly when it […]

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Confer With Payments: The Latest Innovation to Ensure Customers Complete Their Purchases (and How Yours Can Too)

Picture this: 100 people enter your store and all of them head to the till to check out; only 30 of those customers actually complete their purchase. The rest leave their items at the till with no explanation. Now, you wouldn’t want this to happen in your physical store, so why let it happen on […]