What is Average Order Value or AOV?

a picture of a woman increasing average order value in her shopping basket

Here is a a usable definition of average order value and how it relates to e-commerce. Find out why it matters so much and what outcomes you can affect.

Defining conversion in eCommerce

ecommerce and conversion

What is a conversion rate? A Conversion rate is the number of conversions divided by the number of visitors to a website. Generally expressed as a percentage. For example, you might say I have a website conversion rate of 5% – which means of every 100 visitors you have to your website, 5 convert.