We are committed to continuously improve the sleep experience of individuals across the globe in a manner that respects, perseveres, and protects privacy and personal data. The protection of your personal data is important to us, and we want you to feel safe when using our Live Chat.

This Privacy Policy (“Policy”) shall inform you about the collection, processing, and utilization of your personal data when you use our Live Chat and services provided by Emma Sleep GmbH (“Emma Sleep”, “we” or “us”).

Should you have any concerns or inquiries about how we are handling your personal data, you may reach out to our data protection officer by contacting us through privacy@emma-sleep.com or by sending us a letter addressed to “Data Protection Officer”.

  1. Identity and contact details of the controller
    Controller as per the EU and UK General Data Protection Regulation (GDPR) is:
    Emma Sleep GmbH
    Wilhelm-Leuschner-Str. 78
    60329 Frankfurt am Main, Germany

  2. Collection and processing of personal data

Technologies such as pixels and cookies are used by us and our service providers to make the web shop experience as user-friendly as possible, and, to allow you to make use of certain functions, such as our Live Chat. For this specific live chat tool/service, we will process your personal data based on your consent (Art. 6(1)(a) GDPR). Without collecting your consent, directly in our cookie banner, we will not be able to provide you this functionality. For more details about the types of data processed, please read the information provided in our cookie banner settings.

Our Live Chat service will collect and process the personal data you provide to us

 in order to administer your enquiry and to assist you while navigating and buying in our web shop. We will also process the personal data for the purposes of statistics, research, and development, to follow up on your experience and your satisfaction through surveys and to enhance your experience as a consumer.

By submitting a request via the live chat, you consent to our processing of your personal data as described above.

3. Data storage and retention

We retain your personal data for no longer than is necessary for the purposes stated in this Policy. We may collect, store, process, disseminate or use your personal data in a manner that causes it to be transferred to accessed from computer systems owned or operated by or on behalf of us.

Your personal data may be transferred and stored in Frankfurt, Germany, through our service providers.

Your personal data will be retained in accordance with local legal and regulatory requirements applicable to the country you are using the website from, and subject to our data retention obligations. We keep your personal data for the period of the user relationship with you or for the legally required period after termination of such relationship in order to defend our legal claims, to protect and enforce our rights, or to comply with laws and regulations.

4. Your rights as a data subject

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints as well as contact details to our Data Protection Officer, please visit: https://store.emma-matratze.de/datenschutz/

5. Updates to this Privacy Policy

We keep this Privacy Policy under regular review and may update this Privacy Policy from time to time to reflect the changes in our services. We encourage you to read and/or review this Privacy Policy periodically for the latest updates on our privacy practices.