“It’s that interactive newness that Confer With is able to give us as a virtual platform.” – Amy Fiddler, Salon Manager
“The Light Salon delivers convenient, clinically-proven LED treatments to rejuvenate and support your skin health and wellbeing.”
With a profound passion and understanding of this medical and clinically proven technology, a need for an attainable-priced option, and sans compromising on the best and most efficacious modalities that could deliver a consistent outcome, The Light Salon opened its doors in 2015 and now has over 11 locations across the US and UK.
We sat down with their team to discuss their journey using Confer With as an immersive and personalised live one-to-one video shopping experience on their website.
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During the peak of the pandemic, The Light Salon adapted and delivered video calls online. However, the software they used resulted in low conversions, a complicated booking process and small room to immerse clients in their products.
Salon Manager Amy Fiddler said: “We were using other platforms like Zoom and what have you, which filled in the gap, but you weren’t able to have the interactive benefit that Confer With gives you”
Now we have virtual experiences, it is much easier having a one-on-one with a customer to discuss skin types, preferences, and solutions.
The Light Salon realised that to provide world-class client support they needed the technology to match. Their aim was to bridge the gap between physical and online to replicate powerful in-store interactions from the comfort of their client’s homes.
Confer With and The Light Salon partnered to empower their staff with live video shopping technology. Their expert team can connect to clients via video and engage in a two-way consultation using a virtual shared basket. From there, the expert can identify the needs of the client, discuss skin types, and switch through their entire product catalogue as preferences are expressed.
The Light Salon product feed has been fully integrated into the Confer With video shopping platform, meaning the team can make relevant recommendations based on a buy flow provided by Confer With.
I find it easier than in the salon because you are doing treatments; you don’t get that one-on-one time unless you are in treatment with a client. Now we have virtual experiences, it is much easier having a one-on-one with a customer to discuss skin types, preferences, and solutions.
We have also recently introduced Confer With Experts to provide out of hours and weekend support, to accommodate US customers.
The swift digital transformation in delivering live video shopping enables The Light Salon to be ready for the surge in business, both online and offline. We continue working with The Light Salon to maximise online sales opportunities; more importantly, they can now reflect the profound service they are known for in their salon, online.