The challenge that Hughes previously faced was a common one; before integrating Confer With’s platform, they were running a virtual shopping platform that consisted of many restrictions. The main one being, it was essentially a one-way video call.
As described by Henrico Doward, Hughes is an omni-company that sells to businesses, commercials, customers, and even offer rental services; they wanted to create an in-store environment with the same service, online. Their goal was to set themselves aside from regular online businesses and provide their customers with a unique and bespoke service.