– Alex Bridgman, Commercial Director
“Since 1977, we’ve been creating furniture and accessories that redefine how we spend time relaxing, entertaining and enjoying the finer things at home and in the garden.”
Bridgman has 45 years of luxury furniture experience with an award-winning catalogue and clear ambition for digital excellence. Leading the pack in the early 2000s as the first luxury garden furniture company to have an e-commerce platform they’ve always had an eye on innovation to better help their customers.
We sat down with their team to discuss their journey using Confer With as an immersive live one to one video shopping experience on their website.
Our average order value has been about £5000, which is much higher than we see on our online channel, and even higher than we see in our showrooms. Conversion is also a lot higher than we would ordinarily see on a website
Like many businesses during the pandemic, Bridgman was forced to shut their stores for months. As Commercial Manager, Emma explains: “We were in very high demand because everybody was using their outdoor space, but with our shops closed the best way for us to show our product was to use a live selling channel”.
Their mindset as a business to test and try new things also contributed to the decision to introduce live one-to-one shopping on their website.
I think that the way the world is going at the moment, Live 1-2-1 video shopping is at the forefront of technology. It provides us with a really good sales channel on top of all the other ones that we have.
By using Confer With’s live one-to-one video shopping solution, Bridgman’s sales experts had open and personalised conversations with their customers from the comfort of their own homes.
The aspect that Bridgman sales executives love the most about live one-to-one video shopping is being able to physically see their customers, as opposed to just hearing them over the phone. The sales executive is then able to personalise their customers’ shopping experience in real-time, as well as making sure the products they are purchasing are best suited for their garden specifically.
“We’ve got catalogues available to show the pages; you can be on one page, I can be on the other page while on the call. So being able to share a product and ensuring we’re both seeing the same thing is crucial. We always do what’s best for our customers, and now we do it without them leaving their houses. It’s super easy, and it’s in your home. It’s the most convenient thing in the world.”
They’re comfortable in their environment, and I’m comfortable in my environment. So it’s naturally quite easy to get them comfortable with me.
We asked the team at Bridgman – “What would you say to someone considering Live 1-2-1 Video shopping?”. Their answer:
JUST DO IT!