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What is Zero Party Data? Why Does it Matter?

What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person.  Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]

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21 Jun, 2021

Transforming eCommerce With Our Immersion Tools

Confer With has disrupted and transformed the way online brands can connect to their customers via live video shopping. Here we talk about our demonstration feature which empowers retail teams to display imagery, video and product specifications from their entire product inventory. Since the birth of the pandemic, the announcement of store closures and social […]

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16 Jun, 2021

Powering Online Retail Customer Experiences: Confer With x Appointedd

Confer With x Appointedd are celebrating the start of a cutting-edge partnership. The joint solution will power virtual customer experiences that drives higher basket values, conversions and personalised experiences.

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10 Jun, 2021

How Phygital Retail Supports The New Digital Consumer

How can phygital retail support the new digital consumer? Throughout the pandemic, the use of digital services rose to record levels, but this dramatic push was influenced by the heavy physical restrictions in place. As restrictions ease in 2021 and digital consumers have the option to switch again – what will happen? Will they stay […]