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Livestream eCommerce Livestream Retail omnichannel

Scaling video commerce – how the operating model is changing

This article talks through how the operating model of retail is the starting point in scaling video commerce, but by no means the end point. The retail operating model will now evolve quite quickly to adapt to the growth of video commerce.

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16 Sep, 2021

How Live Video Shopping is Powering 5G Retail

Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences.  We are […]

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15 Sep, 2021

What Live-Stream Shopping in China Tells Us About the Future of eCommerce 

We’ve covered our fair share of live streaming articles. The reoccurring message is its mass popularity in China is transferring to the Western world. It’s important for brands to stay relevant as we are moving into a more hybrid approach to selling. If you are new to live streams then be sure to check out […]

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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Livestream eCommerce omnichannel

How does video commerce work?

What are the main components that come together to make video commerce such an effective tool today?

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Categories
Livestream eCommerce Livestream Retail omnichannel

Things to look out for when choosing a video shopping provider

What do you need to consider when looking for a video shopping provider. We go through all the main components of what a great provider looks like, examine the trends driving the growth in video shopping and the emerging operating models.

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

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22 Jul, 2021

Using Zoom for retail virtual appointments? Here’s what you are missing out on 

Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.