What is video commerce?

video commerce

Need an overview of video commerce and its growth in the last few years? This article talks through live and non-live shoppable videos, as well as the video commerce platforms that enable it

What is Confer With and how does it relate to retail?

o2o strategy

Let’s start with a definition of confer with….. Everybody knows the term. It might conjure up visions of judges conferring about a result in the olympics, experts discussing an issue to get some form of clarification. The Cambridge dictionary has the following definition:

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