Categories
O2O

What is the O2O Strategy? The Future of Retail

The shift where online retail is growing, and offline retail is contracting is happening. In the retail industry we are seeing a change in balance of the old sales channels, where there is an advancement of the largest online brands. Organisations can now go digital overnight, and can bring both engagement and higher conversion rates into stores.

Related Articles

image alt

21 Jun, 2021

Transforming eCommerce With Our Immersion Tools

Confer With has disrupted and transformed the way online brands can connect to their customers via live video shopping. Here we talk about our demonstration feature which empowers retail teams to display imagery, video and product specifications from their entire product inventory. Since the birth of the pandemic, the announcement of store closures and social […]

image alt

5 May, 2021

What are Virtual Stores? Why Should Brands Get Involved?

The virtual store is a technological exploration into the personal experience between retail and customers, offering a blended experience that is redefining the way we shop.  In this article, we’ll uncover what virtual stores are and how it equips retailers for the future.   What is a Virtual Store?  Everything from a physical store that the customer […]

image alt

29 Mar, 2021

Adapt to Online Shopping Boom with Live Video Shopping

The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]

Categories
Livestream eCommerce omnichannel

How Live Video Shopping Improves Customer Satisfaction

Through engaging with the customer via a face-to-face interaction, experts are able to cater to the needs of the customer. Clear communication is able to be transferred, mirroring that of the interaction in physical stores.

Related Articles

image alt

10 Jun, 2021

How Phygital Retail Supports The New Digital Consumer

How can phygital retail support the new digital consumer? Throughout the pandemic, the use of digital services rose to record levels, but this dramatic push was influenced by the heavy physical restrictions in place. As restrictions ease in 2021 and digital consumers have the option to switch again – what will happen? Will they stay […]

image alt

12 Mar, 2021

Why Live Video Shopping is the Answer to Ecommerce Personalisation

eCommerce personalisation is at the forefront of any online strategy. And with many platforms that sit on mountains of data, it is advised to tailor experiences to your segmented audiences. However, if you are an eCommerce platform looking to offer hyper-personalisation and a truly unique approach then live video shopping is your answer.

image alt

26 Feb, 2021

How to Train your Retail Team on Video Calls

Empowering your team with the knowledge and skills required for mastering video commerce is a journey for everyone involved. These five steps will help equip you with the tools needed to coach and build an effective team to build meaningful customer relationships via video.