What is the O2O Strategy? The Future of Retail

The shift where online retail is growing, and offline retail is contracting is happening. In the retail industry we are seeing a change in balance of the old sales channels, where there is an advancement of the largest online brands. Organisations can now go digital overnight, and can bring both engagement and higher conversion rates into stores.

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16 Sep, 2021

How Live Video Shopping is Powering 5G Retail

Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences.  We are […]

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

Livestream eCommerce omnichannel

How Live Video Shopping Improves Customer Satisfaction

Through engaging with the customer via a face-to-face interaction, experts are able to cater to the needs of the customer. Clear communication is able to be transferred, mirroring that of the interaction in physical stores.

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10 Jun, 2021

How Phygital Retail Supports The New Digital Consumer

How can phygital retail support the new digital consumer? Throughout the pandemic, the use of digital services rose to record levels, but this dramatic push was influenced by the heavy physical restrictions in place. As restrictions ease in 2021 and digital consumers have the option to switch again – what will happen? Will they stay […]

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12 Mar, 2021

Why Live Video Shopping is the Answer to Ecommerce Personalisation

eCommerce personalisation is at the forefront of any online strategy. And with many platforms that sit on mountains of data, it is advised to tailor experiences to your segmented audiences. However, if you are an eCommerce platform looking to offer hyper-personalisation and a truly unique approach then live video shopping is your answer.

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26 Feb, 2021

How to Train your Retail Team on Video Calls

Empowering your team with the knowledge and skills required for mastering video commerce is a journey for everyone involved. These five steps will help equip you with the tools needed to coach and build an effective team to build meaningful customer relationships via video.