Categories
omnichannel

What are Virtual Stores? Why Should Brands Get Involved?

The virtual store is a technological exploration into the personal experience between retail and customers, offering a blended experience that is redefining the way we shop.  In this article, we’ll uncover what virtual stores are and how it equips retailers for the future.   What is a Virtual Store?  Everything from a physical store that the customer […]

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16 Sep, 2021

How Live Video Shopping is Powering 5G Retail

Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences.  We are […]

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

Categories
Virtual Appointments

Virtual Appointments: The Future of Retail?

Since 2020, our lives have drastically been digitised, for better and for worse. Whether we are suffering from Zoom fatigue to questionable impulse purchases – day to day activities are now taking place online and that includes retail virtual appointments. In this article, we’ll talk about the impact of online appointments and whether they’ll redefine the future of […]

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20 Apr, 2021

Redefining The Online Customer Experience With Live Video Shopping

The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]

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29 Mar, 2021

Adapt to Online Shopping Boom with Live Video Shopping

The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]

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15 Jan, 2021

What is Live-Stream Shopping? Why Should Brands Get Involved?

What Is Live-Stream Shopping? Comprehensive article describing what it is, how live-stream shopping is being implemented, the different approaches, the outcomes and possibilities for brands.

Categories
Livestream eCommerce

What is Augmented Reality? A Guide to AR

Digital analysts predict that eCommerce will continue to redefine the retail landscape as consumers are accustomed to digital shopping habits. Additionally, 75 per cent of consumers now expect retailers to offer an Augmented Reality experience. Here is a guide to what AR is and how it is impacting retail

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Categories
Livestream Retail

How to Train your Retail Team on Video Calls

Empowering your team with the knowledge and skills required for mastering video commerce is a journey for everyone involved. These five steps will help equip you with the tools needed to coach and build an effective team to build meaningful customer relationships via video.

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18 Oct, 2021

3 important reasons why eCommerce needs human interaction 

In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”.  Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]

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1 Oct, 2021

Online Shopping vs Brick-and-Mortar: what wins and what doesn’t

At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]

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30 Sep, 2021

Live video shopping: 5 step guide to increase online sales

Brands are now using video sales solutions to capture customer demand across digital touchpoints. In this 5 point guide, we share how you can make the most of your sales solution.  

Categories
Livestream eCommerce Livestream Retail omnichannel

What is Live-Stream Shopping? Why Should Brands Get Involved?

What Is Live-Stream Shopping? Comprehensive article describing what it is, how live-stream shopping is being implemented, the different approaches, the outcomes and possibilities for brands.

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