Clienteling vs Customer Service: Why Personalisation is Key to Retail Success
In today’s competitive retail landscape, providing excellent customer service is crucial to success. However, there is a newer approach gaining momentum that takes customer service to the next level – clienteling. While often used interchangeably with customer service, it is important to note that clienteling is not the same thing. This article will cover […]
Live 1-2-1 vs 2-way Video: Which One is the Real Future of Retail?
“At work, 38 percent of respondents favor video calls when collaborating with their team or customers on an important project.” – Business Wire Although it may appear that live 1-2-1 video shopping and 2-way video are merely synonyms for each other, that couldn’t be further from the truth. In fact, they differ greatly when it […]
Why Live Video Shopping is the Answer to Ecommerce Personalisation
eCommerce personalisation is at the forefront of any online strategy. And with many platforms that sit on mountains of data, it is advised to tailor experiences to your segmented audiences. However, if you are an eCommerce platform looking to offer hyper-personalisation and a truly unique approach then live video shopping is your answer.
