“At work, 38 percent of respondents favor video calls when collaborating with their team or customers on an important project.” – Business Wire Although it may appear that live 1-2-1 video shopping and 2-way video are merely synonyms for each other, that couldn’t be further from the truth. In fact, they differ greatly when it […]
eCommerce personalisation is at the forefront of any online strategy. And with many platforms that sit on mountains of data, it is advised to tailor experiences to your segmented audiences. However, if you are an eCommerce platform looking to offer hyper-personalisation and a truly unique approach then live video shopping is your answer.