The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]
Since 2020, our lives have drastically been digitised, for better and for worse. Whether we are suffering from Zoom fatigue to questionable impulse purchases – day to day activities are now taking place online and that includes retail virtual appointments. In this article, we’ll talk about the impact of online appointments and whether they’ll redefine the future of […]
The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]
What Is Live-Stream Shopping? Comprehensive article describing what it is, how live-stream shopping is being implemented, the different approaches, the outcomes and possibilities for brands.