Categories
omnichannel

Adapt to Online Shopping Boom with Live Video Shopping

The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]

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16 Sep, 2021

How Live Video Shopping is Powering 5G Retail

Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences.  We are […]

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23 Aug, 2021

A Guide to Shoppable Video Platforms – Which One is Right for you?

From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.

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12 Aug, 2021

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

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News

Spotlight: Confer With at Figaro Digital – Beauty Retail

Confer With joined Figaro Digital to discuss the latest digital marketing tips and trends in the beauty industry. Our CEO Serge Milbank talks how beauty retailers can engage with customers via online video and how to supercharge conversions.

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19 Sep, 2020

The Beauty use case for live video shopping

Live video Shopping makes sense for the beauty industry. In practice, how does it make sense? We bring to life the beauty use case – taking you step by step through how a live video shopping experience takes place in beauty.

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7 Sep, 2020

Why live shopping and the beauty industry are a perfect match

Live shopping in beauty has great potential. The intimate nature of engagement and product immersion, the channels customers and brands are used to using are changing rapidly and there are high value customers at stake. All of these factors point to an opportunity for forward thinking brands to get a step ahead of the competition as footfall is compromised and personal contact is discouraged in the current climate.

Categories
omnichannel

A guide to Chatbots and Live Video in 2021

Chatbots help improve efficiency and drive down costs, however, lack of human interaction means lost opportunities. Find out how video commerce can help create meaningful customer relationships today

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Categories
omnichannel

How To Create A Great Customer Experience With Video Commerce

Brands are increasingly converting to the likes of video commerce and live-streaming to interact and respond to customer’s needs. Through this new approach to omnichannel, video commerce has helped give customers what they want – human interaction.

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18 Oct, 2021

3 important reasons why eCommerce needs human interaction 

In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”.  Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]

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1 Oct, 2021

Online Shopping vs Brick-and-Mortar: what wins and what doesn’t

At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]

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30 Sep, 2021

Live video shopping: 5 step guide to increase online sales

Brands are now using video sales solutions to capture customer demand across digital touchpoints. In this 5 point guide, we share how you can make the most of your sales solution.  

Categories
Livestream eCommerce Livestream Retail omnichannel

What is Live-Stream Shopping? Why Should Brands Get Involved?

What Is Live-Stream Shopping? Comprehensive article describing what it is, how live-stream shopping is being implemented, the different approaches, the outcomes and possibilities for brands.

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Categories
omnichannel

One to One or One to Many in Live Stream Shopping

With the coming tsunami of live video shopping, one of the interesting plays is which type of video shopping we will adopt.

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18 Oct, 2021

3 important reasons why eCommerce needs human interaction 

In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”.  Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]

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1 Oct, 2021

Online Shopping vs Brick-and-Mortar: what wins and what doesn’t

At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]

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30 Sep, 2021

Live video shopping: 5 step guide to increase online sales

Brands are now using video sales solutions to capture customer demand across digital touchpoints. In this 5 point guide, we share how you can make the most of your sales solution.  

Categories
Livestream eCommerce Livestream Retail omnichannel

Scaling video commerce – how the operating model is changing

This article talks through how the operating model of retail is the starting point in scaling video commerce, but by no means the end point. The retail operating model will now evolve quite quickly to adapt to the growth of video commerce.

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18 Oct, 2021

3 important reasons why eCommerce needs human interaction 

In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”.  Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]

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1 Oct, 2021

Online Shopping vs Brick-and-Mortar: what wins and what doesn’t

At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]

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30 Sep, 2021

Live video shopping: 5 step guide to increase online sales

Brands are now using video sales solutions to capture customer demand across digital touchpoints. In this 5 point guide, we share how you can make the most of your sales solution.  

Categories
Livestream eCommerce Livestream Retail omnichannel

Video shopping strategy possibilities with Confer With

Now that video in eCommerce is possible at scale, what are the strategic possibilities in the pursuit of greater conversion and revenue? This article discusses some early lessons we can take from live stream video shopping – and the implications for eCommerce and Retail Strategy.

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18 Oct, 2021

3 important reasons why eCommerce needs human interaction 

In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”.  Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]

image alt

1 Oct, 2021

Online Shopping vs Brick-and-Mortar: what wins and what doesn’t

At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]

image alt

30 Sep, 2021

Live video shopping: 5 step guide to increase online sales

Brands are now using video sales solutions to capture customer demand across digital touchpoints. In this 5 point guide, we share how you can make the most of your sales solution.