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omnichannel

One-to-one vs one-to-many live video shopping

With live video shopping now taking eCommerce by storm, you may have heard about “one-to-one” and “one-to many” and been left wondering what these terms actually mean? Lets talk about the difference between one-to-one and one-to-many, how to use them and which one would be better suited for your business.

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11 Oct, 2022

Live 1-2-1 vs 2-way Video: Which One is the Real Future of Retail?

“At work, 38 percent of respondents favor video calls when collaborating with their team or customers on an important project.” – Business Wire Although it may appear that live 1-2-1 video shopping and 2-way video are merely synonyms for each other, that couldn’t be further from the truth. In fact, they differ greatly when it […]

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11 Aug, 2022

Will one-to-one live video shopping work for my brand?

With one-to-one live video shopping taking the world of eCommerce by storm, would it work for your brand? Well don’t worry, one-to-one video shopping has the potential to transform digital retail for a wide range of different products and brands.

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21 Apr, 2022

What is Virtual Shopping? The Next Big Thing in eCommerce 

Virtual shopping has taken off in recent years as a way for retailers to incorporate the personalised and social customer experience of in-store shopping into their eCommerce platforms.