Meeting online customer expectations with one-to-one live video shopping


Modern consumers now expect a whole lot more from their online shopping experience than they did in the past. One-to-one live video shopping is the way for retailers to ensure their eCommerce platforms provide a standard of service to match what would be expected from in-store shopping.   What is one-to-one live video shopping?   […]

5 Tips to Maximise Customer Engagement with Live Video Shopping

The acceleration of eCommerce and live video shopping continues to gain momentum. In 2021, some of the biggest eCommerce investments were in video shopping. Collectively, a staggering $380 million has been invested with tech players including Instagram, TikTok, Facebook, Snapchat, Pinterest, YouTube and Amazon all experimenting with video commerce. And we are confident it shows no signs of slowing down. Perhaps you are already using […]

3 important reasons why eCommerce needs human interaction 

In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”. Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your eCommerce brand still […]

Online Shopping vs Brick-and-Mortar: What Wins and What Doesn’t

online shopping vs brick and mortar

At Confer With, we discuss the omnichannel experiences eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away […]

How Phygital Retail Supports The New Digital Consumer

the new digital consumer experiencing phygital retail

How can phygital retail support the new digital consumer? Throughout the pandemic, the use of digital services rose to record levels, but this dramatic push was influenced by the heavy physical restrictions in place. As restrictions ease in 2021 and digital consumers have the option to switch again – what will happen? Will they stay […]

Redefining The Online Customer Experience With Live Video Shopping

customer experience

The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]