With one-to-one live video shopping taking the world of eCommerce by storm, it’s valid to question if it would work for your brand. One-to-one video shopping has the potential to transform digital retail for a wide range of different products and brands, including your own.
What is one-to-one live video shopping?
Will customers want to purchase our products using this technology?
Yes! Absolutely. Customers are crying out for the personalised and empathetic digital retail experience that live video shopping delivers. In fact, 88% of consumers state that they expect brands to accelerate their digital initiatives regarding online shopping.
Particular sectors which stand to benefit from one-to-one live video shopping are those that focus on high value items or considered purchases, such as clothes, furniture and jewellery.
Retailers in these areas have often found transferring business from brick and mortar stores to eCommerce particularly challenging. Consumers shopping for these products often feel uncomfortable making online purchases, with tailored advice and a higher level of attention to detail being considered more important when it comes to these types of products.
Providing personal and real time customer service
One-to-one live video shopping gives your customers the chance to reach out to you directly and receive the re-assurance they are seeking, all within their time spent on your website. Your colleagues will also be able to use the immersive shopping basket function to showcase products in high levels of detail, explain specifications and answer queries all in real time and without risking the customer simply skipping over to another website.
It’s no wonder that so many brands are now turning to live video shopping as a way to revolutionise their eCommerce offering.
Is my company capable of providing one-to-one live video shopping?
Many retailers are concerned that introducing one-to-one live video shopping may prove to be difficult for their company, or something only reserved for big companies with large staff and tech departments.
But there is no need to be concerned. One-to-one live video shopping is easy to implement, and even easier to operate!
What are the technical requirements involved?
When it comes to introducing one-to-one live video shopping, Confer Withs platform operates using headless commerce technology. This essentially functions as a “plug in and play” feature on your website.
All it will take is placing a single line of java script onto your website using Google task manager, and you are ready to go! Once you are operating, we will take care of the technical side of things and make sure it all runs smoothly. You will be able to configure the platform to work however best suits your website, and easily make modifications without any coding or complex technical knowledge required.
How many staff will I need to do this?
If you are concerned about staffing one-to-one live video shopping, then let us ease your mind. You can provide this service with as little as just one or two colleagues answering calls. You don’t even need to have them in a showroom or call centre. Our platform is simple to use and access, so your colleagues can take calls from wherever they want, be it a showroom, or their own homes!
And if you don’t have any staff of your own to take calls, that is also no problem! At Confer With, we have our own wonderful and highly skilled sales team who can answer calls from your website on behalf of your business, so you are able to reap the benefits of this technology right away.
If you are interested in one-to-one live video shopping, you can book a live demo on our website to find out more!
